ATLANTA, GA—As we approach the 2021 REVOLT Summit x AT&T in Atlanta, which goes down on Nov. 11-13, we can’t help but take a look back at the success of last year’s event by way of REVOLT x AT&T’s Black Paper study.
The facts are simple. REVOLT and AT&T have always had the secret sauce for leaving an impact on the culture whenever they’ve joined forces and this year’s festivities will be no difference. Last year’s just showed the world what they can do together against the odds. The pandemic didn’t stop a thing over here.
Simply put, we believe that brands should be creating experiences that give the next generation of cultural leaders platforms that speak to their needs and expand possibilities.
In that spirit, the 2020 REVOLT Summit by AT&T provided an opportunity to collect and share insights that we know can advance the collective interests of multicultural consumers, companies and the culture at large.
Whether you’re a thriving tech power, leading lifestyle brand or consumer product giant, moving culture and commerce forward in the changing economy requires investing in immersive experiences that authentically engage and empower Black creators globally. This collaborative case study of last year’s REVOLT Summit x AT&T shares valuable insights for marketers looking to establish impactful global partnerships and create dynamic experiences that expand your audience, build deeper cultural connections, and strengthen your relationship with Black consumers.
The pandemic put an abrupt end to live events and forced many brands to rethink their approach to delivering content, products and experiences in a newly virtual world. So, for the first time ever, REVOLT Summit by AT&T was completely virtual, delivering a more dynamic and expansive scope of programming to an audience.
We know today’s generation wants to be better, smarter and more equipped to achieve their dreams while actively designing a new world. As we reimagined the REVOLT Summit by AT&T for a digital audience, we were challenged with creating a global platform position that authentically captured the spirit, attitude and aspirations of Gen Hip Hop.
Our mobile app even provided users with a full lineup of featured speakers, programs, daily schedules, exclusive content and real-time updates. The platform also featured an in-app store to buy limited products, in addition to an on-demand library to rewatch highlights from previous years. By making the shift to a fully virtual event, we gave attendees the freedom to curate their Summit experience based on their personalized interests.
With REVOLT and AT&T once again collaborating for this year summit, and continuing to push the needle forward, we also want to encourage REVOLT fans to never be afraid of leaving their own mark or creating their very own initiatives that aim to elevate the culture. Climb as high as you can now, so those who come after you can soar.
Learn more. Download our Black Paper study here and we’ll see you at this year’s festivities!
— Source and images: REVOLT
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