REVOLT x AT&T release exclusive lessons learned from years of Summit success

ATLANTA, GA—As we approach the 2021 REVOLT Summit x AT&T in Atlanta, which goes down on Nov. 11-13, we can’t help but take a look back at the success of last year’s event by way of REVOLT x AT&T’s Black Paper study.

The facts are simple. REVOLT and AT&T have always had the secret sauce for leaving an impact on the culture whenever they’ve joined forces and this year’s festivities will be no difference. Last year’s just showed the world what they can do together against the odds. The pandemic didn’t stop a thing over here.

Simply put, we believe that brands should be creating experiences that give the next generation of cultural leaders platforms that speak to their needs and expand possibilities.

In that spirit, the 2020 REVOLT Summit by AT&T provided an opportunity to collect and share insights that we know can advance the collective interests of multicultural consumers, companies and the culture at large.

Whether you’re a thriving tech power, leading lifestyle brand or consumer product giant, moving culture and commerce forward in the changing economy requires investing in immersive experiences that authentically engage and empower Black creators globally. This collaborative case study of last year’s REVOLT Summit x AT&T shares valuable insights for marketers looking to establish impactful global partnerships and create dynamic experiences that expand your audience, build deeper cultural connections, and strengthen your relationship with Black consumers.

The pandemic put an abrupt end to live events and forced many brands to rethink their approach to delivering content, products and experiences in a newly virtual world. So, for the first time ever, REVOLT Summit by AT&T was completely virtual, delivering a more dynamic and expansive scope of programming to an audience.

We know today’s generation wants to be better, smarter and more equipped to achieve their dreams while actively designing a new world. As we reimagined the REVOLT Summit by AT&T for a digital audience, we were challenged with creating a global platform position that authentically captured the spirit, attitude and aspirations of Gen Hip Hop.

Our mobile app even provided users with a full lineup of featured speakers, programs, daily schedules, exclusive content and real-time updates. The platform also featured an in-app store to buy limited products, in addition to an on-demand library to rewatch highlights from previous years. By making the shift to a fully virtual event, we gave attendees the freedom to curate their Summit experience based on their personalized interests.

With REVOLT and AT&T once again collaborating for this year summit, and continuing to push the needle forward, we also want to encourage REVOLT fans to never be afraid of leaving their own mark or creating their very own initiatives that aim to elevate the culture. Climb as high as you can now, so those who come after you can soar.

Learn more. Download our Black Paper study here and we’ll see you at this year’s festivities!

Source and images: REVOLT


A D V E R T I S E M E N T

Select here to register or join any online session

P&G Aims to Improve Portrayal of “Black Life” on Screen, Expands Inclusion Efforts for Black Creators

CINCINNATI—The Procter & Gamble Company (NYSE:PG) today announced the creation of an expansive content creation, talent development and partnership platform that enables and advocates for increased inclusion of Black creators across the advertising, film and television industries. Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators in a way that improves their trajectory for long-term success.

The anthem film “Widen The Screen” premiered during the 2021 NAACP Image Awards on Saturday, March 27 with a call to action to portray a more holistic view of Black life – one that is layered, beautiful and dynamic – not one that simply reinforces commonly told stereotypes. The film, created and produced by a team of largely Black creators in collaboration with Grey, and narrated by Academy Award-winning actor Mahershala Ali, ends with the line “Let’s widen the screen to widen our view” and challenges the expectations viewers have about the characters and stories often played by Black actors – fueled by a limited view of Black Life on screen.

The film and additional content at www.pg.com/widenthescreen helps people learn about how disparities in representation behind the camera lead to misrepresentation of people and communities that fuel bias in real life.

“While we’ve made equality a top priority within P&G and worked with other companies to do the same, we recognize that is just not enough. We have to address the systemic inequalities that exist in our industry, and that’s why ‘Widen The Screen’ is a critically important initiative, not just for P&G, but for the industry,” said Marc Pritchard, Chief Brand Officer, Procter & Gamble. “In stepping up and leveling the playing field for Black creators, we will enable change that will benefit all under-represented groups and result in higher quality, more relevant film, television and advertising content that deepens our appreciation of the richness of our society.”

“It is my hope, through this campaign, to encourage image makers to reveal the fullness of who we are as Black people. We don’t have to be ‘exceptional’ to be respected and valued. Our humanity isn’t dependent upon us being doctors, lawyers, engineers, or famous,” said Kevin Wilson, Jr., Director, Widen the Screen. “Yes, we are those things, but we also take up many spaces in this world and the love we share should be depicted as well. We are more than the brutality we often see in our depictions in television and film. We are the joy we experience with loved ones and the passion we have for one another.”

Widen The Screen is a significant expansion of prior P&G efforts aimed at increasing inclusion and representation of people of color in the advertising industry. Building on this success, Widen the Screen will provide even greater access and opportunity to break into an industry notorious for being difficult to enter, with an immediate focus on Black creators, and runway for future expansion.

Queen Collective, P&G’s signature multicultural talent development initiative returns for its third year in 2021. A partnership with Queen Latifah, Flavor Unit Entertainment and Tribeca Studios, this effort accelerates gender and racial equality behind the camera by opening doors to the next generation of up-and-coming Black women directors through mentorship, production support, and distribution opportunities. Two films were produced in each 2019 and 2020, and P&G is doubling production in 2021, greenlighting four documentary-style productions for women filmmakers.

This summer, P&G is increasing creative output for Black creatives and filmmakers in partnership with UNINTERRUPTED and SATURDAY MORNING, Black-owned creative and production partners, to help the world see their passion, potential and power – and to tell previously untold stories. P&G and UNINTERRUPTED, an athlete empowerment brand within The SpringHill Company built by LeBron James and Maverick Carter with the mission of empowering greatness in every individual, are collaborating on a project that will take viewers on a journey of a father and his son using the power of imagination to explore a range of opportunities beyond athletics. The film and associated community programs are intended to show young Black men that they can follow and achieve their dreams outside of sports, which aligns with UNINTERRUPTED’s “More Than An Athlete” mantra. P&G’s partner for “The Look,” SATURDAY MORNING is a creative agency that brings awareness to and shifts perceptions on racial bias and injustice. With SATURDAY MORNING, Tribeca and dozens of black creatives, P&G is creating scripted stories told in 8 minutes and 46 seconds to tell life-affirming stories of joy, love, and resilience.

P&G also announced support for efforts to increase the number of Black creators entering the industry through programs like the Marcus Graham Project and the One Club for Creativity’s One School Initiative; continued support of critical talent development initiatives like ADCOLOR; and increasing investment in a broad range of Black Owned and Operated companies and media platforms. Widen The Screen also includes important collaborations with a variety of majority-owned advertising agencies and partners, as they too strengthen their efforts to ensure increased representation and inclusion.

“True inclusion leads to greater creativity and innovation, provides access to opportunity, and leads to equity in income and wealth creation. Our hope is that we will create a ripple effect and the rest of the industry will follow suit,” Pritchard added.

Source and photo: Procter & Gamble/Business Wire


A D V E R T I S E M E N T


CyberEarth21 A BDPA Virtual Earth Day Tech Summit April 22-24, 2021

Call for “SMART City” presenters or panelists on or before April 10th, 2021. Email us at → events@bdpadc.org or visit → https://www.bdpadc.org/cyberearth/

Remembering Chadwick Boseman

Actor Chadwick Boseman, star of Marvel Studios’ groundbreaking film Black Panther, has passed away at the age of 43.

By Ryan Coogler

Before sharing my thoughts on the passing of the great Chadwick Boseman, I first offer my condolences to his family who meant so very much to him. To his wife, Simone, especially.
 
I inherited Marvel and the Russo Brothers’ casting choice of T’Challa. It is something that I will forever be grateful for. The first time I saw Chad’s performance as T’Challa, it was in an unfinished cut of CAPTAIN AMERICA: CIVIL WAR. I was deciding whether or not directing BLACK PANTHER was the right choice for me. I’ll never forget, sitting in an editorial suite on the Disney Lot and watching his scenes. His first with Scarlett Johansson as Black Widow, then, with the South African cinema titan, John Kani as T’Challa’s father, King T’Chaka. It was at that moment I knew I wanted to make this movie. After Scarlett’s character leaves them, Chad and John began conversing in a language I had never heard before. It sounded familiar, full of the same clicks and smacks that young black children would make in the States. The same clicks that we would often be chided for being disrespectful or improper. But, it had a musicality to it that felt ancient, powerful, and African. 
 
In my meeting after watching the film, I asked Nate Moore, one of the producers of the film, about the language. “Did you guys make it up?” Nate replied, “that’s Xhosa, John Kani’s native language. He and Chad decided to do the scene like that on set, and we rolled with it.” I thought to myself. “He just learned lines in another language, that day?” I couldn’t conceive how difficult that must have been, and even though I hadn’t met Chad, I was already in awe of his capacity as actor. 
 
I learned later that there was much conversation over how T’Challa would sound in the film. The decision to have Xhosa be the official language of Wakanda was solidified by Chad, a native of South Carolina, because he was able to learn his lines in Xhosa, there on the spot. He also advocated for his character to speak with an African accent, so that he could present T’Challa to audiences as an African king, whose dialect had not been conquered by the West. 
 
I finally met Chad in person in early 2016, once I signed onto the film. He snuck past journalists that were congregated for a press junket I was doing for CREED, and met with me in the green room. We talked about our lives, my time playing football in college, and his time at Howard studying to be a director, about our collective vision for T’Challa and Wakanda. We spoke about the irony of how his former Howard classmate Ta-Nehisi Coates was writing T’Challa’s current arc with Marvel Comics. And how Chad knew Howard student Prince Jones, who’s murder by a police officer inspired Coates’ memoir Between The World and Me.
 
I noticed then that Chad was an anomaly. He was calm. Assured. Constantly studying. But also kind, comforting, had the warmest laugh in the world, and eyes that seen much beyond his years, but could still sparkle like a child seeing something for the first time.    
 
That was the first of many conversations. He was a special person. We would often speak about heritage and what it means to be African. When preparing for the film, he would ponder every decision, every choice, not just for how it would reflect on himself, but how those choices could reverberate. “They not ready for this, what we are doing…” “This is Star Wars, this is Lord of the Rings, but for us… and bigger!” He would say this to me while we were struggling to finish a dramatic scene, stretching into double overtime. Or while he was covered in body paint, doing his own stunts. Or crashing into frigid water, and foam landing pads. I would nod and smile, but I didn’t believe him. I had no idea if the film would work. I wasn’t sure I knew what I was doing. But I look back and realize that Chad knew something we all didn’t. He was playing the long game.  All while putting in the work. And work he did. 
 
He would come to auditions for supporting roles, which is not common for lead actors in big budget movies. He was there for several M’Baku auditions. In Winston Duke’s, he turned a chemistry read into a wrestling match. Winston broke his bracelet. In Letitia Wright’s audition for Shuri, she pierced his royal poise with her signature humor, and would bring about a smile to T’Challa’s face that was 100% Chad. 
 
While filming the movie, we would meet at the office or at my rental home in Atlanta, to discuss lines and different ways to add depth to each scene. We talked costumes, military practices. He said to me “Wakandans have to dance during the coronations. If they just stand there with spears, what separates them from Romans?” In early drafts of the script. Eric Killmonger’s character would ask T’Challa to be buried in Wakanda. Chad challenged that and asked, what if Killmonger asked to be buried somewhere else?
 
Chad deeply valued his privacy, and I wasn’t privy to the details of his illness. After his family released their statement, I realized that he was living with his illness the entire time I knew him. Because he was a caretaker, a leader, and a man of faith, dignity and pride, he shielded his collaborators from his suffering. He lived a beautiful life. And he made great art. Day after day, year after year. That was who he was. He was an epic firework display. I will tell stories about being there for some of the brilliant sparks till the end of my days. What an incredible mark he’s left for us.
 
I haven’t grieved a loss this acute before. I spent the last year preparing, imagining and writing words for him to say, that we weren’t destined to see. It leaves me broken knowing that I won’t be able to watch another close-up of him in the monitor again or walk up to him and ask for another take. 
 
It hurts more to know that we can’t have another conversation, or facetime, or text message exchange. He would send vegetarian recipes and eating regimens for my family and me to follow during the pandemic.  He would check in on me and my loved ones, even as he dealt with the scourge of cancer. 
 
In African cultures we often refer to loved ones that have passed on as ancestors. Sometimes you are genetically related. Sometimes you are not. I had the privilege of directing scenes of Chad’s character, T’Challa, communicating with the ancestors of Wakanda. We were in Atlanta, in an abandoned warehouse, with bluescreens, and massive movie lights, but Chad’s performance made it feel real. I think it was because from the time that I met him, the ancestors spoke through him. It’s no secret to me now how he was able to skillfully portray some of our most notable ones. I had no doubt that he would live on and continue to bless us with more. But it is with a heavy heart and a sense of deep gratitude to have ever been in his presence, that I have to reckon with the fact that Chad is an ancestor now. And I know that he will watch over us, until we meet again. 
 
Ryan Coogler 

Press release and photo ©2020 Marvel Studios

Registration Opens for CES® 2017

Global stage for innovation celebrates 50th anniversary 

LAS VEGAS, NV—Registration is now open for CES® 2017 where the global stage for innovation will celebrate its 50th anniversary. Owned and produced by the Consumer Technology Association (CTA)™, CES has been the proving ground for innovators, unveiling breakthrough technologies and adapting as the definition of technology expands. Each year, products are introduced that challenge the status quo and raise the bar for future advancements. CES 2017 will feature more than 3,800 exhibiting companies showcasing innovation across 2.4 million net square feet, representing 24 product categories. 

PrintREGISTRATION: CES remains a trade-only event and is not open to the general public. Industry professionals are encouraged to register in advance to ensure quicker review time and processing on-site. For general attendees, registration is $100 through December 20 and will increase to $300 on December 21. Registration for approved and credentialed media is always free. More than 25 locations throughout Las Vegas are designated for badge pickup, including key locations at McCarran International Airport, official show hotels and exhibit venues. 

New for CES 2017, all registrants will be asked to provide their date of birth (DOB) during the registration process. As part of our enhanced security measures this is a required registration field and must be completed to fully process a CES registration submission. Your DOB information will help us keep the show manageable and safe and it will not be shared with third parties, other than government agencies charged with protecting our guests’ security. For 2018, we also plan to require a photo as part of the registration process. 

WHEN: The show will run Thursday, January 5 through Sunday, January 8 in Las Vegas, NV. Media events kick off at Noon, Tuesday, January 3 at Mandalay Bay. 

2016 AUDIT: An official independent audit confirmed 177,393 industry professionals in attendance at CES 2016, including 53,808 from outside the U.S. A full audit summary is now available. 

WEBSITE: Visit CES.tech for more information, including hotel and transportation details, and to register for CES 2017. 

CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for almost 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)™, it attracts the world’s business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at CES.tech and on social .

About Consumer Technology Association:
Consumer Technology Association (CTA)TM, is the trade association representing the $287 billion U.S. consumer technology industry. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. The Consumer Technology Association also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

 Upcoming CTA Events

  • Innovate! and Celebrate 
    September 20-22, San Jose, CA
  • CT Hall of Fame Dinner
    November 9, New York, NY
  • CES Unveiled New York
    November 10, New York, NY
  • CES Unveiled Las Vegas
    January 3, Las Vegas, NV
  • CES 2017
    January 5-8, Las Vegas, NV

 

 

 

 

Want to Land a Dream Job in Sports? Add Math, Stats, & Tech to the Mix

AT&T Nation’s Football Classic® will host its first annual Diversity in Sports Career Fair for HBCU Graduates and Students

WASHINGTON—In her ebook “Getting the Call: How to Land Your Dream Job in Sports“, Lana Berry states people know all too well global sports and infotainment industries are one of the hardest and most competitive fields to break into. She asked over 100 people all over the sports world how they did it and what has helped them along the way, in order to better guide readers, athletes, candidates, and new job seekers.

No matter what kind of opportunity one may be looking for in sports, or even in any other field, there are interesting items for each reader to discover. The following lists a few take-aways:

  • Get actionable steps to get to where you want to go
  • Discover how they did it
  • Understand what helped them along the way
  • Explore what their day-to-day life is like in their current position
  • See what the most important and influential topics they may have read year to date.

The CAREER FAIR
Next month, on Friday morning, September 16, 2016 at 8:00 am, Events DC, The Shadow League, and the AT&T Nation’s Football Classic® will co-host the first annual Diversity in Sports Panel & Career Fair to support HBCU students and graduates interested in careers within the sports business industry. Meet executives and hiring managers from Under Armour, ESPN, Major League Baseball (MLB), and the National Basketball Association (NBA).

diversity-in-sports_2016

The morning will kick-off with a featured interview between Howard Bryant of ESPN.com and ESPN The Magazine, and Ms. Kerry Chandler, Chief Human Resources Officer of Under Armour.

Pre-Registration required ►  http://diversityinsportsforum.com/ 

BDPA Student Members attending this year’s career fair are encouraged to highlight recent courses and related experiences with Industry, outreach events, and BDPA programs. Demonstrate to potential employers how experiences are relevant and add value to sports organizations meeting or exceeding technical, marketing, and related STEM challenges across sports and entertainment industries.

Most of the top ten (10) trending jobs in sports reported by Forbes.com have significant “STEM” overtones.  A list of sports related careers for college graduate consideration, follow:

  • Physical Therapists—median annual salary $76,000 (science and tech)
  • Statisticians—median annual salary $73,000 (math and tech)
  • Sports Psychologists—median annual salary $69,000 (science and tech)
  • Sports Agents—median annual salary $65,000 (tech, business, and law)
  • Public Relations Managers—median annual salary $58,000 (tech and communications)
  • Advertising Account Executives—median annual salary $45,000 (business and tech)
  • Event Coordinators—median annual salary $45,000 (project management and tech)
  • Broadcaster—median annual salary $36,000 (communications and some tech)
  • Photojournalists—median annual salary $29,000 (art design, journalism, and tech)
  • Coach—median annual salary $28,000 (part-time and seasonal, business management)

Note:
Opportunities for application, systems, and gaming development also are on the table along with graphics designers and social media managers

Best advice:
Code once. $ell Many. Buy a team. Build a stadium. Wrap your brand around IT.

DATA and RESEARCH
A short vignette captured by bdpatoday  during CES 2015 , formerly the Consumer Electronics Show, for Popular Technology TV (PTTV), features new sports technology, gadgets, and services from HP and NASCAR, Microsoft and the NFL, Under Armour’s reveal of UA Record™, and FitBit. Our short video is available for viewing on PTTV’s playlist by selecting here.

Prior to attending this year’s career fair, review a few charts provided by Monster.com below which feature government data from the Bureau of Labor Statistics (BLS) outlining trends in sports careers.

sports-monster

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