REVOLT x AT&T release exclusive lessons learned from years of Summit success

ATLANTA, GA—As we approach the 2021 REVOLT Summit x AT&T in Atlanta, which goes down on Nov. 11-13, we can’t help but take a look back at the success of last year’s event by way of REVOLT x AT&T’s Black Paper study.

The facts are simple. REVOLT and AT&T have always had the secret sauce for leaving an impact on the culture whenever they’ve joined forces and this year’s festivities will be no difference. Last year’s just showed the world what they can do together against the odds. The pandemic didn’t stop a thing over here.

Simply put, we believe that brands should be creating experiences that give the next generation of cultural leaders platforms that speak to their needs and expand possibilities.

In that spirit, the 2020 REVOLT Summit by AT&T provided an opportunity to collect and share insights that we know can advance the collective interests of multicultural consumers, companies and the culture at large.

Whether you’re a thriving tech power, leading lifestyle brand or consumer product giant, moving culture and commerce forward in the changing economy requires investing in immersive experiences that authentically engage and empower Black creators globally. This collaborative case study of last year’s REVOLT Summit x AT&T shares valuable insights for marketers looking to establish impactful global partnerships and create dynamic experiences that expand your audience, build deeper cultural connections, and strengthen your relationship with Black consumers.

The pandemic put an abrupt end to live events and forced many brands to rethink their approach to delivering content, products and experiences in a newly virtual world. So, for the first time ever, REVOLT Summit by AT&T was completely virtual, delivering a more dynamic and expansive scope of programming to an audience.

We know today’s generation wants to be better, smarter and more equipped to achieve their dreams while actively designing a new world. As we reimagined the REVOLT Summit by AT&T for a digital audience, we were challenged with creating a global platform position that authentically captured the spirit, attitude and aspirations of Gen Hip Hop.

Our mobile app even provided users with a full lineup of featured speakers, programs, daily schedules, exclusive content and real-time updates. The platform also featured an in-app store to buy limited products, in addition to an on-demand library to rewatch highlights from previous years. By making the shift to a fully virtual event, we gave attendees the freedom to curate their Summit experience based on their personalized interests.

With REVOLT and AT&T once again collaborating for this year summit, and continuing to push the needle forward, we also want to encourage REVOLT fans to never be afraid of leaving their own mark or creating their very own initiatives that aim to elevate the culture. Climb as high as you can now, so those who come after you can soar.

Learn more. Download our Black Paper study here and we’ll see you at this year’s festivities!

Source and images: REVOLT


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P&G Aims to Improve Portrayal of “Black Life” on Screen, Expands Inclusion Efforts for Black Creators

CINCINNATI—The Procter & Gamble Company (NYSE:PG) today announced the creation of an expansive content creation, talent development and partnership platform that enables and advocates for increased inclusion of Black creators across the advertising, film and television industries. Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators in a way that improves their trajectory for long-term success.

The anthem film “Widen The Screen” premiered during the 2021 NAACP Image Awards on Saturday, March 27 with a call to action to portray a more holistic view of Black life – one that is layered, beautiful and dynamic – not one that simply reinforces commonly told stereotypes. The film, created and produced by a team of largely Black creators in collaboration with Grey, and narrated by Academy Award-winning actor Mahershala Ali, ends with the line “Let’s widen the screen to widen our view” and challenges the expectations viewers have about the characters and stories often played by Black actors – fueled by a limited view of Black Life on screen.

The film and additional content at www.pg.com/widenthescreen helps people learn about how disparities in representation behind the camera lead to misrepresentation of people and communities that fuel bias in real life.

“While we’ve made equality a top priority within P&G and worked with other companies to do the same, we recognize that is just not enough. We have to address the systemic inequalities that exist in our industry, and that’s why ‘Widen The Screen’ is a critically important initiative, not just for P&G, but for the industry,” said Marc Pritchard, Chief Brand Officer, Procter & Gamble. “In stepping up and leveling the playing field for Black creators, we will enable change that will benefit all under-represented groups and result in higher quality, more relevant film, television and advertising content that deepens our appreciation of the richness of our society.”

“It is my hope, through this campaign, to encourage image makers to reveal the fullness of who we are as Black people. We don’t have to be ‘exceptional’ to be respected and valued. Our humanity isn’t dependent upon us being doctors, lawyers, engineers, or famous,” said Kevin Wilson, Jr., Director, Widen the Screen. “Yes, we are those things, but we also take up many spaces in this world and the love we share should be depicted as well. We are more than the brutality we often see in our depictions in television and film. We are the joy we experience with loved ones and the passion we have for one another.”

Widen The Screen is a significant expansion of prior P&G efforts aimed at increasing inclusion and representation of people of color in the advertising industry. Building on this success, Widen the Screen will provide even greater access and opportunity to break into an industry notorious for being difficult to enter, with an immediate focus on Black creators, and runway for future expansion.

Queen Collective, P&G’s signature multicultural talent development initiative returns for its third year in 2021. A partnership with Queen Latifah, Flavor Unit Entertainment and Tribeca Studios, this effort accelerates gender and racial equality behind the camera by opening doors to the next generation of up-and-coming Black women directors through mentorship, production support, and distribution opportunities. Two films were produced in each 2019 and 2020, and P&G is doubling production in 2021, greenlighting four documentary-style productions for women filmmakers.

This summer, P&G is increasing creative output for Black creatives and filmmakers in partnership with UNINTERRUPTED and SATURDAY MORNING, Black-owned creative and production partners, to help the world see their passion, potential and power – and to tell previously untold stories. P&G and UNINTERRUPTED, an athlete empowerment brand within The SpringHill Company built by LeBron James and Maverick Carter with the mission of empowering greatness in every individual, are collaborating on a project that will take viewers on a journey of a father and his son using the power of imagination to explore a range of opportunities beyond athletics. The film and associated community programs are intended to show young Black men that they can follow and achieve their dreams outside of sports, which aligns with UNINTERRUPTED’s “More Than An Athlete” mantra. P&G’s partner for “The Look,” SATURDAY MORNING is a creative agency that brings awareness to and shifts perceptions on racial bias and injustice. With SATURDAY MORNING, Tribeca and dozens of black creatives, P&G is creating scripted stories told in 8 minutes and 46 seconds to tell life-affirming stories of joy, love, and resilience.

P&G also announced support for efforts to increase the number of Black creators entering the industry through programs like the Marcus Graham Project and the One Club for Creativity’s One School Initiative; continued support of critical talent development initiatives like ADCOLOR; and increasing investment in a broad range of Black Owned and Operated companies and media platforms. Widen The Screen also includes important collaborations with a variety of majority-owned advertising agencies and partners, as they too strengthen their efforts to ensure increased representation and inclusion.

“True inclusion leads to greater creativity and innovation, provides access to opportunity, and leads to equity in income and wealth creation. Our hope is that we will create a ripple effect and the rest of the industry will follow suit,” Pritchard added.

Source and photo: Procter & Gamble/Business Wire


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CyberEarth21 A BDPA Virtual Earth Day Tech Summit April 22-24, 2021

Call for “SMART City” presenters or panelists on or before April 10th, 2021. Email us at → events@bdpadc.org or visit → https://www.bdpadc.org/cyberearth/

GM’s Gerald Johnson recognized as 2021’s Black Engineer of the Year

By : Lango Deen

DETROIT, MI (U.S. Black Engineer) — The 2021 Black Engineer of the Year Awards (BEYA), held Thursday, Feb. 11 through Saturday, Feb. 13, was an all-digital event. The year’s conference theme was “Stand Up. Step Up. Make a Change,” a call to social justice action. Participants in science, technology, engineering, and math (STEM) fields had access to 24 hours of events, award shows, and entertainment.

An iconic line up of stars, including jazz saxophonist Gerald Albright, singer Parris Lane, and Detroit’s DJ Smooth, headlined performances featuring music that celebrated 500 years of African American culture, the contributions of Historically Black Colleges and Universities (HBCUs), and Blacks in the U.S. military and federal service.

BEYA’s 35th annual STEM conference offered career development seminars, presentations, and workshops led by 150 influential speakers, managers, directors, recruiters, decision-makers, and college administrators. Discussions focused on navigating health care during COVID-19, the economy, diversity, equity, and inclusion in workplaces.

High-profile companies at the Technology Recognition event feat. Modern-Day Leaders and Science Spectrum Trailblazers event included Amazon, The Boeing Company, Lockheed Martin Corporation, Northrop Grumman Corporation, Raytheon Technologies, and Walmart Global Tech.

During the specially produced 35th Annual BEYA Gala, the 2021 Black Engineer of the Year Award went to Gerald Johnson, executive vice president, Global Manufacturing.  He was recognized for his commitment to mentoring, promoting diversity, equity, inclusion, and leading General Motors’ (GM) efforts to support the United States during the pandemic.

Gerald Johnson, executive vice president, Global Manufacturing

Johnson, the first African American to lead manufacturing at General Motors, heads GM’s global manufacturing operations, manufacturing engineering, and labor relations organizations. He is a member of the GM Senior Leadership Team and reports to Mary Barra, chairman, and CEO of General Motors Company. “Gerald’s passion for the business, strong leadership skills, and extensive manufacturing and labor experience will help in our efforts to continue to transform the company, supporting both the core business and future of mobility,” said Barra. Johnson is the third GM employee to be named Black Engineer of the Year after Alicia Boler Davis in 2018 and Ed Welburn, the sixth design chief in GM’s history, in 2015.  Boler Davis and Welburn both made comments during the live-streamed ceremony.

One of the BEYA gala highlights included Mrs. Lynn Gerald Johnson serenading her husband with a song that the family holds dear. During his acceptance speech. Johnson stressed the importance of hard work, family, faith, and community.

Bruce T Crawford, retired Lieutenant General Bruce T. Crawford, 2020 Black Engineer of the Year, and former chief information officer, United States Army, beamed in for the prestigious black-tie “Passing the Torch” ceremony with his wife to congratulate the 2021 winner of the award.

Visit Career Communications Group’s YouTube channel to view.

In addition to General Motors, there were award ceremony remarks from captains of industry, head of federal agencies and military commanders from the Air Force Research Laboratory, Army Engineer Research and Development Center,  AT&T, Bell Textron Inc., The Boeing Company, Clemson University,  Collins Aerospace, Corning Incorporated,  Corteva Agriscience, Exelon Utilities, Ford Motor Company, General Dynamics Information Technology, Idaho National Laboratory, Johns Hopkins Applied Physics Lab, Leidos, Lockheed Martin Corporation, The MITRE Corporation, NASA Langley Research Center, National Oceanic and Atmospheric Administration,  National Science Foundation, Naval Research Laboratory, U.S. Navy, Northrop Grumman Corporation, Office of Naval Research, Raytheon Technologies, Sandia National Laboratories,   Spirit AeroSystems, U.S. Army,  United States Air Force,  University of the District of Columbia, University of Houston, Mission and Installation Contracting Command, and Walmart.

Read the 2021 winner profiles in US Black Engineer‘s digital magazine.

At this year’s 16th annual Stars and Stripes Recognition event, part of the 2021 Black Engineer of the Year STEM conference, members of the Joint Chiefs of Staff served as keynote speakers and presenters for awards uniformed and federal Black scientists and engineers. Top brass at Stars and Stripes included General Mark A. Milley, chairman of the Joint Chiefs of Staff, General James C. McConville, Commandant of the Marine Corps Gen. David H. Berger, and Chief of Staff of the Air Force Gen. Charles Q. Brown, Jr. The Military Tribute Hall compiled memorable Black achievements in the United States military.

The BEYA World Digital Platform showcased the Historically Black College and University (HBCU) Village, which featured the all-digital HBCU Engineering Deans Recognition program, the HBCU Homecoming event, and interactions with engineering deans from ABET-accredited schools at 15 HBCUs. They graduate most of America’s Black engineers.

The digital platform was also a place for job seekers. More than 100 booths were staffed by staffing specialists, corporate recruiters, and talent management professionals offering job interviews, internships, co-ops, and other positions.

The BEYA Pre-College Program featured young people’s activities to diverse STEM opportunities.  Students, alumni, parents, and supporters of K-12 organizations focused on STEM.

Career Communications Group (CCG) holds its annual Black Engineer of the Year Awards (BEYA) Science, Technology, Engineering, and Math (STEM) Conference during Black History Month. The annual observance, which begins each year on Feb.1 and ends on the last day of February, celebrates 500 years of African American history culture and their history. Each year, the BEYA STEM Conference coincides with the national celebration of inspiration.

The 2022 BEYA STEM Conference will be hosted in Washington D.C. Information can be found at http://www.beya.org.

National BDPA’s Greater Washington D.C. and Baltimore chapters are co-hosts for BDPA Members attending annual BEYA events. Join, renew, or update membership profiles at BDPA.org for special VIP or all-access invitations.

— Photo credits: GM, CCG, and U.S. Black Engineer Magazine

GM executive Telva McGruder promoted as automotive giant’s tech-inclusion missions rapidly evolve

Register today for this year's digital experience! BDPA2020 | bdpa2020.com

DETROIT, MI (BDPA Detroit) ― General Motors Company (GM), welcomes Telva McGruder as their new Chief Diversity, Equity and Inclusion Officer. In a recent statement, the global automotive corporation looks forward to Telva’s leadership as she expands on their current Diversity team’s efforts to bring GM closer to their aspiration of being the most inclusive company in the world.

Telva recently served as GM’s Director of Workplace Engineering and Operations Solutions in the Sustainable Workplaces organization at General Motors. Named to her last position in August of 2016, Telva supported the global footprint as she leads facility engineering, technologies, energy strategy and multiple facility management strategies. Her team designs and implements sustainable technical solutions, ensuring environments for successful enterprise operations. Her team also focused on comprehensive facility management operations through key business partnerships. Global process leadership in the areas of facility maintenance, energy procurement, contract management and material handling ensure coordination across the operating regions.

telva-mcgruder_gm_headPreviously, Telva was Tool and Die Commodity Engineering Manager in Global Body Manufacturing Engineering. In this role, she led the engineers responsible for closure panel engineering and launch deliverables on all North American vehicle programs.  Prior to that assignment, Telva was the Engineering Group Manager of Die Center Program Management, where she led the team responsible for tool and die strategy, planning, quality and launch for global vehicle programs.

Telva earned her Bachelor of Science degree in Electrical Engineering from Purdue University and began her career as a Test Operations Engineer for Sverdrup Technology, working at the NASA Lewis (Glenn) Research Center in Cleveland, OH.  She moved on to start her career with General Motors as a manufacturing engineer in 1994 while completing her Master of Science in Electrical Engineering at Purdue University.  Since then, she has held positions of increasing responsibility and influence within manufacturing and manufacturing engineering, including manufacturing maintenance, operations and project management for major Press Center projects. Her career path has led her through Ohio, Indiana, Ontario, and she is now making contributions in Michigan.

GM Orion Assembly - Bolt EV and Sonic

Telva contributes to development of the talent pipeline for General Motors. She is the president of the General Motors African Ancestry Network (GMAAN) and also serves as the GM executive liaison for the Women of Color STEM Conference and the BEYA STEM Conference, which GM proudly sponsors.  With her focus on personal and professional growth, Telva is the Vice-Chair of the Board of Advocacy and Resource Development for the Oakland University School of Health Sciences. She also serves as a dedicated member of the Advisory Board for the University of Michigan School for Environment and Sustainability.

Along with her professional accomplishments, Telva is dedicated to teaching and leading others inside and outside of General Motors. She enjoys mentoring professionals as well as motivating young students to pursue STEM fields and leadership opportunities. She is the Chair of the Board of Directors for the Girl Scouts of Southeastern Michigan and committed to building girls of courage, confidence and character. Among her volunteer activities, Telva has served as a mentor for FIRST FRC high school robotics teams and is a volunteer for A World in Motion, an SAE program.

Telva enjoys wonderful life experiences with her husband, son and two daughters.  Telva is a positive, driven individual with a keen sense of what is important.  She looks forward to continued opportunities to contribute in both local and professional communities.

Source and photo credits:
GM  (Assemble line Photo by Jeffrey Sauger for Chevrolet)

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Small Businesses and HBCUs, select here to register.

CES 2021 Moves to an All-Digital Experience

ARLINGTON, VA — The Consumer Technology Association (CTA)® today announced CES 2021®  — January 6-9, 2021 — will be an all-digital experience connecting exhibitors, customers, thought leaders and media from around the world. The new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world.

CES-Marketplace_familytech

“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” said Gary Shapiro, president and CEO, CTA. “Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”

CES 2021 will be a new immersive experience, where attendees will have a front row seat to discover and see the latest technology. This highly personalized experience will bring a global event to the comfort and safety of your home or office.

For over 50 years, CES has been the global stage for innovation. CTA’s goal for CES 2021 is to provide an engaging platform for companies large and small to launch products, build brands and form partnerships, while prioritizing health and safety. Members of the tech community thrive by coming together, sharing ideas and introducing products that will shape our future.

BDPA @ CES 2020
Implementing Diversity from the Top” at CES 2020.  (L-R) Tiffany Moore, CTA; Carmalita Yeizman, Bosch; Lesley Slaton Brown, HP; Ben Hasan, Walmart. © 2020 bdpatoday

Mark your calendars for the first week in January and be on the lookout for more exciting news about CES 2021. CES plans to return to Las Vegas for CES 2022, combining the best elements of a physical and digital show.

Source and photos: CTA and BDPA

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BDPA Detroit wins National Chapter of the Year Honors

ATLANTA, GA — National BDPA’s Detroit Chapter was named 2019’s BDPA Chapter of the Year during the organization’s 41st annual National BDPA Technology Conference and Career Fair in Atlanta, Georgia.

bdpa-detroit-coty2019

(Above) Loraine Stewart-David, President, BDPA Detroit, receives 2019’s Chapter of the Year award and honors from Terry Morris, National BDPA President (left) and Timothy Brown, BDPA Vice President of Strategy (right) during BDPACon19 awards and closing ceremonies.

Chartered in February of 1981, Michigan’s BDPA Detroit Chapter is an IRS non-profit 501(c) (3) technology organization comprised of professionals working in the IT industry or anyone having an interest in information technology. BDPA Detroit is a chartered member of a national technology organization with over 40 chartered BDPA Chapters nationwide.

bdpa_detroit_hscc2014

Several community programs co-hosted or co-sponsored by BDPA Detroit (above) include high school computer competition (HSCC) programs and local professional development events with other non-profits and STEM organizations. Membership is diverse and includes IT managers, executives, consultants, entrepreneurs, project managers, developers, network engineers, programmers, web developers, instructors, interns, and students.

To launch new local or college chapters with BDPA, visit BDPA.org. Publication templates and rate cards for media and outreach are available to BDPA Chapters and BDPA Members via bdpatoday.com.

— Source and photos: BDPA, BDPA Detroit, bdpatoday

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‘Black Panther’ Opens Worldwide

Disney superhero sci-fi blockbuster reveals new technology we may soon see

SEOUL, SOUTH KOREA – (L-R) Actor Michael B. Jordan, Chadwick Boseman, Lupita Nyong’o, and director Ryan Coogler hold placard (above) wishing the success of their KENYA-US-ARTS-CINEMAnew movie at a red carpet event for the Seoul premiere of ‘Black Panther’ in Seoul, South Korea.

The 2018 U.S. superhero film based on the Marvel Comics character, ‘Black Panther’ also opened this week in the Kenyan capital of Nairobi (left) on February 14th.

Throughout ‘Black Panther’, movie goers are subtly reminded that most people and characters believe the fictional country of Wakanda to be a poor, third-world nation. However, reality on screen portrays Wakunda as the most technologically advanced country on Earth, with all kinds of weaponry, science, and tech that far surpass what all other countries have.

The King of Wakunda and his entourage leverage the latest in technology, science, and weapon systems in very exciting roles throughout Disney’s new Marvel superhero blockbuster.  As shown throughout the movie, similar technology is coming very soon to the ‘real world’ for us: advanced medicine, flying cars, holographic images, protective coatings and armor for soldiers, vehicles, and spacecraft.

‘Black Panther’ is in theaters, now.

Sources: Disney, Vox.com, thrillist.com
South Korea photo (top) by HAN MYUNG-GU/Getty Images for Disney
Kenya photo by TONY KARUMBA/AFP/Getty Images

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