Now that Amazon Web Services and VMWare are Married, Who Were the Forsaken Few?

AWS and VMware executives officially unveil their cloud collaboration

PALO ALTO, CA—One of bdpatoday’s highlighted stories from industry last week featured Amazon Web Services (AWS) and VMware executives officially unveiling their cloud collaboration. It was said beneficiaries will include businesses running computing jobs on-prem, in their own data centers, and others on Amazon’s shared public cloud infrastructure.

TechCrunch reported VMware inked deals  with Microsoft, Google and IBM earlier this year as it has shifted firmly to a hybrid cloud strategy; however, it was this deal signed with AWS that may  reveal industry’s ‘forsaken few’ in the quest towards cloud dominance.

White cloud on black background

The cloud infrastructure market breaks down to AWS with around a third of the market— and the rest of the world’s players. Microsoft is the closest competitor with nearly 10 percent marketshare. While VMware has had deals in place with other major players, the one with AWS matters most giving AWS an even greater advantage in the emerging cloud market.

This pact, previously reported in Fortune, gives Amazon a better hybrid cloud story. For all Amazon’s talk about tools that facilitate hybrid use, their current  business plan has been to get as much corporate data and applications into its data centers as possible—a ‘one-way on-ramp’ to AWS.

This latest deal, in theory, makes it easier to keep workloads running in-house, with immediate capabilities to scale when large computing jobs that might exceed data center capabilities, will seamlessly run on AWS.  VMware, on the other hand, gets “a strategic and long-term partnership” with the world’s largest public cloud. This portrayal is a win-win scenario.

—Sources: Barb Darrow, Fortune.com; Ron Miller, TechCrunch
Photos: Computerworld; Tech Republic
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