REVOLT x AT&T release exclusive lessons learned from years of Summit success

ATLANTA, GA—As we approach the 2021 REVOLT Summit x AT&T in Atlanta, which goes down on Nov. 11-13, we can’t help but take a look back at the success of last year’s event by way of REVOLT x AT&T’s Black Paper study.

The facts are simple. REVOLT and AT&T have always had the secret sauce for leaving an impact on the culture whenever they’ve joined forces and this year’s festivities will be no difference. Last year’s just showed the world what they can do together against the odds. The pandemic didn’t stop a thing over here.

Simply put, we believe that brands should be creating experiences that give the next generation of cultural leaders platforms that speak to their needs and expand possibilities.

In that spirit, the 2020 REVOLT Summit by AT&T provided an opportunity to collect and share insights that we know can advance the collective interests of multicultural consumers, companies and the culture at large.

Whether you’re a thriving tech power, leading lifestyle brand or consumer product giant, moving culture and commerce forward in the changing economy requires investing in immersive experiences that authentically engage and empower Black creators globally. This collaborative case study of last year’s REVOLT Summit x AT&T shares valuable insights for marketers looking to establish impactful global partnerships and create dynamic experiences that expand your audience, build deeper cultural connections, and strengthen your relationship with Black consumers.

The pandemic put an abrupt end to live events and forced many brands to rethink their approach to delivering content, products and experiences in a newly virtual world. So, for the first time ever, REVOLT Summit by AT&T was completely virtual, delivering a more dynamic and expansive scope of programming to an audience.

We know today’s generation wants to be better, smarter and more equipped to achieve their dreams while actively designing a new world. As we reimagined the REVOLT Summit by AT&T for a digital audience, we were challenged with creating a global platform position that authentically captured the spirit, attitude and aspirations of Gen Hip Hop.

Our mobile app even provided users with a full lineup of featured speakers, programs, daily schedules, exclusive content and real-time updates. The platform also featured an in-app store to buy limited products, in addition to an on-demand library to rewatch highlights from previous years. By making the shift to a fully virtual event, we gave attendees the freedom to curate their Summit experience based on their personalized interests.

With REVOLT and AT&T once again collaborating for this year summit, and continuing to push the needle forward, we also want to encourage REVOLT fans to never be afraid of leaving their own mark or creating their very own initiatives that aim to elevate the culture. Climb as high as you can now, so those who come after you can soar.

Learn more. Download our Black Paper study here and we’ll see you at this year’s festivities!

Source and images: REVOLT


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AT&T To Acquire Time Warner for $85 Billion

DALLAS and NEW YORK CITY—AT&T Inc. and Time Warner Inc. announced October 22, 2016, they have entered into a definitive agreement under which AT&T will acquire Time Warner in a stock-and-cash transaction valued at $107.50 per share. The agreement has been approved unanimously by the boards of directors of both companies.

The deal combines Time Warner’s vast library of content and ability to create new premium content that connects with audiences around the world, with AT&T’s extensive customer relationships, world’s largest pay TV subscriber base and leading scale in TV, mobile and broadband distribution.

att-mobiTime Warner, Inc. is a global leader in media and entertainment with businesses in television networks and film and TV entertainment, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide on a multi-platform basis.

AT&T Inc. connects millions of customers around the globe with leading entertainment, mobile, high-speed Internet and voice services. With TV customers in the United States and 11 Latin American countries, AT&T is one of the world’s largest providers of pay TV. They help businesses worldwide serve their customers better with mobility and highly secure cloud solutions.

The U.S. Government continues its studies and research at the intersection of telecommunications and the rapidly evolving market for video content. Regulatory analysts say this mega-merger would need to win approval from the Justice Department and may require lengthy reviews by the Federal Communications Commission (FCC) . AT&T is expected to offer upfront concessions, such as assuring other pay-TV distributors and wireless operators would still have access to Time Warner programming.

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Sources: AT&T, Inc. , Time Warner, Inc., and The Wall Street Journal
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