MENLO PARK, CA—Thursday during Connect 2021, Facebook CEO Mark Zuckerberg unveiled Meta Platforms, Inc., doing business as Meta, as an American multinational technology conglomerate holding company, which brings together Facebook, Instagram, and WhatsApp technologies among others under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses. Zuckerberg calls the metaverse, “the successor to the mobile internet.”

The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for the company.

The annual Connect conference brought together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry’s momentum and growth. This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce.

New tools were announced to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators.

^{— Source and photo: Meta}

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