Mobile Boarding & Beyond: What Bus Companies Need to Focus on in 2021

CINCINNATI — Continued reopenings and successful vaccination campaigns will almost certainly lead to an increase in travel and tourism. While it may take some time to fully get back to pre-pandemic levels, bus and transit companies can benefit from this travel demand and bounce back from very difficult fiscal years.

From individuals taking short regional trips to visit family members they haven’t seen in a while, to tourists enjoying weekend trips, to college students heading home for a (hopefully) more normal holiday season later this year, there’s a lot of potential for bus companies to find customers in the coming months. And because the economy may take some time to recover, more cost-conscious consumers may prefer to take buses rather than more expensive options such as trains or planes. Still, bus companies need to provide a safe, pleasant experience for passengers in order to entice them back. 

What Bus Companies Must Focus on in 2021

Safely Increasing Capacity

As travel restrictions ease and customers become more comfortable being around other passengers, bus companies can start to increase the number of riders per trip. Still, safety measures like using masks and implementing enhanced cleaning practices will likely continue to be necessary for a while.

Bus companies should clearly state their health and safety practices so that customers can determine whether they’re comfortable getting on board. It would be a shame to lose customers who, for example, would take the bus if they knew there would be temperature checks and that they could open windows, but because that information isn’t publicized in advance, they choose to drive instead.

Increasing Payment & Boarding Efficiency 

That starts with reducing the need to line up at bus stations to purchase tickets. Many bus companies have already rolled out easy-to-use online payment systems, but if you haven’t yet, now could be a good time to do so. From there, passengers should easily be able to receive an e-ticket or some type of confirmation that can allow for fast boarding.

The less bus companies have to review paper tickets, the faster they can typically board the bus and avoid frustrating queues; when that happens in a location with multiple buses, sometimes customers don’t even know which line to get in.

Ideally, bus companies can even go beyond scanning e-tickets, which can still create logjams and require employees to physically get close to customers at a time that many still want to maintain social distance. Verification technologies like data-over-sound can allow for faster confirmations at a greater distance than when using QR codes providing the customer with an efficient & seamless mobile boarding solution. 

Improving Customer Experience 

In addition to providing a better experience regarding areas like cleanliness and boarding procedures, bus companies should also think about how they can elevate customer experience to win back those who might be considering other modes of transportation.

For example, providing more in-ride media options to compete with airplanes could be a benefit customers appreciate. Some bus companies also try to appeal to more of a luxury, business-class market, such as by offering more legroom than airplanes and food/beverages (which could be more practical post-pandemic).

Another approach to elevating customer experience and appeal to new customer segments could be to implement more sustainable practices. Some municipal bus operators use alternative clean energy sources, and commercial bus companies may increasingly have opportunities to upgrade to more environmentally friendly fleets in the coming years. Meanwhile, even small measures, like highlighting the environmental impact of using paperless tickets, could help provide a strong experience for customers.

What This Means for Your Mobility Company 

Implementing these types of measures can go a long way toward helping bus companies make up for the ridership drops experienced during the pandemic. Travel will likely see a strong surge, but to keep ridership up in the years to come, bus companies also need to think about how they can create these types of safe, sustainable, efficient experiences.

LISNR Co-Founder and BDPA Mission Partner Rodney Williams discusses data-over-sound technologies during a CES Smart City presentation.

In this new normal for mobility, contactless methods must operate at distances greater than what NFC or QR codes can provide. LISNR®, the most advanced ultrasonic platform, enables authentication across distances of centimeters to many meters. Plus, it’s secure, fast and easy-to-use for passengers.

LISNR®: The Most Advanced Ultrasonic Platform

Recently, BusUp, the #1 corporate bus commuter management platform in the E.U., integrated LISNR® to enable contactless mobile boarding pass authentication. As a result, the company aims to increase safety, efficiency and speed for its passengers through contactless ultrasonic technology. 

Learn More About Ultrasonic Technology by Calling LISNR® 

Want to see how your business can leverage data-over-sound technology to better serve customers in 2021? Get in touch with our team today. To learn more, give LISNR a call at 513-322-8400 or send them a message.

— Sources and photos: LISNR, #TeamLISNR, CTA, and bdpatoday


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BusUp Integrates LISNR’s Ultrasonic Technology Enabling Safe Contactless Ticketing for its Users

BARCELONA, SPAIN―BusUp, the leading corporate bus commuter management platform in the European Union (E.U.) announces their integration of LISNR’s ultrasonic technology platform to enable contactless mobile boarding pass authentication. LISNR’s ultrasonic technology enables contactless “Person Present” authentication and transactions across numerous mobility and retail commerce experiences that require contactless fulfillment. In the “new normal” where contactless methods are needed at distances greater than what NFC or QR can provide, LISNR is proving to be the safest and most seamless option for merchants as shown in this partnership with BusUp.

“Incorporating LISNR technology into our on-boarding process is a real breakthrough for BusUp. Thanks to LISNR we can offer our daily passengers with an even faster and safer contactless check-in on board.” – Rui Stoffel, CEO and co-founder of BusUp

LISNR’s frictionless solution will prove invaluable for BusUp’s extensive list of clients that include Siemens, Accenture, Louis Vitton and Cognizant amongst others. While the Coronavirus brought most forms of shared transportation to a halt, BusUp has taken a proactive approach in selecting a safe and seamless solution.

“A recent survey showed that 88% of BusUp users feel safe or very safe with BusUp. By incorporating LISNR ultrasound technology, we are confident that we will be able to improve these excellent results.” – Thibaud Kistler, CEO USA

Priding themselves on incorporating the most advanced technology for their customers, BusUp saw LISNR as a safer and more efficient solution to QR code. They recognized LISNR’s technology as the market leader for reasons such as safety, efficiency and ability to function without an internet connection. Safety for the riders and drivers through contactless authentication. Efficiency and speed to better eliminate queues and ensure less reading errors. The fact that the technology works without an internet connection was imperative since BusUp is a global company providing services in areas with less than stable internet connection, especially in LatAm where they are currently operating in Brazil and Peru.

“BusUp is a perfect use case for our contactless, “person present” authentication. They are a prominent corporate transportation provider in the E.U. and U.S. for a reason. They work with some of the biggest brands to help ensure their most valuable asset, their employees, have a safe commute to the workplace. We’re excited to be an integral part in making sure that process stays reliable, safe and seamless in these “new normal” times.” – Eric Allen, CEO LISNR

As BusUp continues to expand globally, LISNR will continue to play an essential part of their contactless authentication process. Overall LISNR has seen contactless authentication and transactions skyrocket in many different verticals like mobility (transportation + delivery) and retail (scan pay & go, BOPIS, curbside pickup). According to McKinsey contactless services have seen a rise, and many consumers intend to continue using methods like self checkout (79%) + BOPIS (64%) after the pandemic subsides.1. With universal safety regulations recommending distances greater than what incumbent solutions like QR Code or NFC technology are effectively able to carry out, LISNR’s ultrasonic proximity platform is proving to be a stronger & safer alternative for these new times.


Above (L-R)  Accelerate PHL Fireside Chat dialogue “Disrupting the Status Quo” with Rodney Williams, LISNR Co-Founder, Earl A. Pace, Jr., BDPA Co-Founder, with Philly Tech Week 2017 moderator. BDPA photo ©2017 bdpatoday.

Co-founded in 2012 by Rodney Williams and Chris Ostoich, LISNR is located in Oakland, CA and Cincinnati, OH. Major investors include Visa, Intel, Jump Capital, NTT DOCOMO Ventures, Mercury Fund, R/GA, and Synchrony Financial. Rodney Williams, an alumnus of West Virginia University and Howard University, is a mission partner of the National BDPA’s Cincinnati Chapter. He is responsible for leading all of the company’s commercial activities and strategy execution as Chief Commercial Officer. He has been with LISNR® since its founding and served as the CEO until August 2018. Rodney serves clients by solving complex problems with his years of entrepreneurship and technical expertise.

LISNR’s ultrasonic ‘data-over-sound’ technology enables contactless proximity verification and authentication across commerce experiences for merchants, financial service providers, and mobility companies. Today, multiple Fortune 100 companies trust LISNR to power data transmission & authentication between devices.

Discover more about the LISNR technology by visiting: http://LISNR.com or email: info@lisnr.com.

Source and photo #TeamLISNR and BusUp

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