Google Cloud is named exclusive cloud partner, providing core technologies for Los Angeles Rams, Los Angeles Chargers, and new SoFi Stadium

SUNNYVALE, CA ― As fans eagerly await the return of NFL football, Google and Hollywood Park today announced a multi-year partnership for Google Cloud to power SoFi Stadium and Hollywood Park’s digital innovation experiences—and YouTube to become the official video streaming sponsor of the Rams, Chargers, SoFi Stadium, and Hollywood Park, with more details to be announced later this year.

“Google is a world-class company, leading the way in technology,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Their innovation and services are a critical component to deliver Stan Kroenke’s vision to create the ultimate sports and entertainment destination, SoFi Stadium and Hollywood Park.”
Google CloudGoogle will drive both business operations and consumer experiences at the 298-acre sports and entertainment destination, which is being developed by Rams Owner/Chairman E. Stanley Kroenke. SoFi Stadium will host the Super Bowl in 2022, the Opening and Closing Ceremonies of the Olympics in 2028, and many other marquee events. Google Cloud technology will help transform the site into a premier entertainment destination in several key ways:

  • A “personal concierge” app, powered by Google Cloud and built by Deloitte, will help fans discover SoFi Stadium events; wayfind within the stadium; locate parking; optimize transportation for game day (including up-to-the-minute Google Maps routing); provide digital credentials for building, club, and suite entry; and present personalized offers for tickets, food, shopping, and more.
  • Cloud-based media workflow and optimization will power the largest video board in sports. Working with Google Cloud engineers and using the latest in cloud technologies, Hollywood Park will be able to efficiently store digital content, as well as prep, transfer, and present groundbreaking video on game day.
  • Advanced data analytics will track business performance and enable Hollywood Park to offer unique and personal recommendations to fans and guests. Using Google Cloud products such as Cloud Scheduler, App Engine, Dataflow, BigQuery, and more, Hollywood Park will be able to store and analyze data from multiple sources; create operational dashboards with real-time data; track key performance indicators after events; and better forecast attendance, revenue by product, and other important business metrics.
  • Modern collaboration tools from Google Cloud’s G Suite software—including Gmail for business, Docs, Drive, Calendar, and Meet—will help Hollywood Park employees work faster and smarter, and meet safely and securely from anywhere.
  • In the future, Google and SoFi Stadium will explore media streaming and high-speed wireless solutions to enable visitors to get replays, unique angles, and exclusive 4K coverage on their mobile phones while attending events at SoFi Stadium. In addition, SoFi Stadium will have the world’s first 4K/HDR live production capabilities within a sports facility.

“It’s an incredible honor to work with SoFi Stadium and Hollywood Park as they create an interactive, smart experience destination enjoyed by sports and entertainment fans, residents and shoppers alike,” said Rob Enslin, global president, Google Cloud. “This partnership shows the world what’s possible when you combine the power of data with the excitement of entertainment and sports, and we’re excited that Google Cloud will underpin the visitor experience.”

“We couldn’t have picked a better partner to manage our technology needs,” said Skarpi Hedinsson, chief technology officer, SoFi Stadium and Hollywood Park. “Incorporating Google’s solutions into critical areas of our business ensures we can usher in a new era of innovation in sports and entertainment, raising the bar on what the ultimate fan experience looks like globally.”

“A special thank you to our partner Legends, and their Global Partnerships group, which sourced, negotiated, and represented SoFi Stadium and Hollywood Park in securing this comprehensive technology and marketing partnership. They continue to work as best-in-class partners to bring innovation and unique brand engagements,” said Gannon.

September 11, 2020 /PRNewswire/
Images: Sofi and Google

A D V E R T I S E M E N T

Want to Land a Dream Job in Sports? Add Math, Stats, & Tech to the Mix

AT&T Nation’s Football Classic® will host its first annual Diversity in Sports Career Fair for HBCU Graduates and Students

WASHINGTON—In her ebook “Getting the Call: How to Land Your Dream Job in Sports“, Lana Berry states people know all too well global sports and infotainment industries are one of the hardest and most competitive fields to break into. She asked over 100 people all over the sports world how they did it and what has helped them along the way, in order to better guide readers, athletes, candidates, and new job seekers.

No matter what kind of opportunity one may be looking for in sports, or even in any other field, there are interesting items for each reader to discover. The following lists a few take-aways:

  • Get actionable steps to get to where you want to go
  • Discover how they did it
  • Understand what helped them along the way
  • Explore what their day-to-day life is like in their current position
  • See what the most important and influential topics they may have read year to date.

The CAREER FAIR
Next month, on Friday morning, September 16, 2016 at 8:00 am, Events DC, The Shadow League, and the AT&T Nation’s Football Classic® will co-host the first annual Diversity in Sports Panel & Career Fair to support HBCU students and graduates interested in careers within the sports business industry. Meet executives and hiring managers from Under Armour, ESPN, Major League Baseball (MLB), and the National Basketball Association (NBA).

diversity-in-sports_2016

The morning will kick-off with a featured interview between Howard Bryant of ESPN.com and ESPN The Magazine, and Ms. Kerry Chandler, Chief Human Resources Officer of Under Armour.

Pre-Registration required ►  http://diversityinsportsforum.com/ 

BDPA Student Members attending this year’s career fair are encouraged to highlight recent courses and related experiences with Industry, outreach events, and BDPA programs. Demonstrate to potential employers how experiences are relevant and add value to sports organizations meeting or exceeding technical, marketing, and related STEM challenges across sports and entertainment industries.

Most of the top ten (10) trending jobs in sports reported by Forbes.com have significant “STEM” overtones.  A list of sports related careers for college graduate consideration, follow:

  • Physical Therapists—median annual salary $76,000 (science and tech)
  • Statisticians—median annual salary $73,000 (math and tech)
  • Sports Psychologists—median annual salary $69,000 (science and tech)
  • Sports Agents—median annual salary $65,000 (tech, business, and law)
  • Public Relations Managers—median annual salary $58,000 (tech and communications)
  • Advertising Account Executives—median annual salary $45,000 (business and tech)
  • Event Coordinators—median annual salary $45,000 (project management and tech)
  • Broadcaster—median annual salary $36,000 (communications and some tech)
  • Photojournalists—median annual salary $29,000 (art design, journalism, and tech)
  • Coach—median annual salary $28,000 (part-time and seasonal, business management)

Note:
Opportunities for application, systems, and gaming development also are on the table along with graphics designers and social media managers

Best advice:
Code once. $ell Many. Buy a team. Build a stadium. Wrap your brand around IT.

DATA and RESEARCH
A short vignette captured by bdpatoday  during CES 2015 , formerly the Consumer Electronics Show, for Popular Technology TV (PTTV), features new sports technology, gadgets, and services from HP and NASCAR, Microsoft and the NFL, Under Armour’s reveal of UA Record™, and FitBit. Our short video is available for viewing on PTTV’s playlist by selecting here.

Prior to attending this year’s career fair, review a few charts provided by Monster.com below which feature government data from the Bureau of Labor Statistics (BLS) outlining trends in sports careers.

sports-monster

Exclusive: National Basketball Players Association Announces First-Ever Tech Summit

NBA players’ union plays matchmaker with its athletes and Silicon Valley for more than beefing up portfolios

by KC Ifeanyi

NEW YORK, NY – The National Basketball Players Association announced today it will hold the inaugural NBPA Technology Summit from July 19-21 in San Francisco.

The NBPA Technology Summit will provide current and former NBA players with the following:

  • Educational content and presentations from executives of major media and technology companies;
  • Site visits to several media and technology companies in Silicon Valley;
  • Networking opportunities with senior executives and influencers;
  • Workshops designed to identify opportunities for players to pursue both during and after their NBA careers.

Among the participating companies are Andreessen Horowitz, Jawbone and SV Angel.

This three-day event in San Francisco that aims to integrate NBA players with tech and media companies for post-career opportunities beyond just backing them—a shift in thinking that’s found Golden State Warriors forward Andre Iguodala (top photo) as a model student.

Code Once. Sell Many.

The NBPA Technology Summit will incorporate site visits to media and tech companies, as well as lectures, presentations, and workshops from executives and influencers. Jawbone, Pinterest, Andreessen Horowitz, and SV Angel are just a few companies on deck to help NBA players find their place in Silicon Valley—and one place the NBPA feels is particularly apt for athletes is wearable technology.  Read more

Sources:  NBPA and  FastCompany.com

ces15-sands14

Under Armour launched UA Record during CES 2015, a health and fitness network for new wearable apps dedicated to helping users lead healthier lives.  Photo courtesy, Under Armour.
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