P&G Aims to Improve Portrayal of “Black Life” on Screen, Expands Inclusion Efforts for Black Creators

CINCINNATI—The Procter & Gamble Company (NYSE:PG) today announced the creation of an expansive content creation, talent development and partnership platform that enables and advocates for increased inclusion of Black creators across the advertising, film and television industries. Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators in a way that improves their trajectory for long-term success.

The anthem film “Widen The Screen” premiered during the 2021 NAACP Image Awards on Saturday, March 27 with a call to action to portray a more holistic view of Black life – one that is layered, beautiful and dynamic – not one that simply reinforces commonly told stereotypes. The film, created and produced by a team of largely Black creators in collaboration with Grey, and narrated by Academy Award-winning actor Mahershala Ali, ends with the line “Let’s widen the screen to widen our view” and challenges the expectations viewers have about the characters and stories often played by Black actors – fueled by a limited view of Black Life on screen.

The film and additional content at www.pg.com/widenthescreen helps people learn about how disparities in representation behind the camera lead to misrepresentation of people and communities that fuel bias in real life.

“While we’ve made equality a top priority within P&G and worked with other companies to do the same, we recognize that is just not enough. We have to address the systemic inequalities that exist in our industry, and that’s why ‘Widen The Screen’ is a critically important initiative, not just for P&G, but for the industry,” said Marc Pritchard, Chief Brand Officer, Procter & Gamble. “In stepping up and leveling the playing field for Black creators, we will enable change that will benefit all under-represented groups and result in higher quality, more relevant film, television and advertising content that deepens our appreciation of the richness of our society.”

“It is my hope, through this campaign, to encourage image makers to reveal the fullness of who we are as Black people. We don’t have to be ‘exceptional’ to be respected and valued. Our humanity isn’t dependent upon us being doctors, lawyers, engineers, or famous,” said Kevin Wilson, Jr., Director, Widen the Screen. “Yes, we are those things, but we also take up many spaces in this world and the love we share should be depicted as well. We are more than the brutality we often see in our depictions in television and film. We are the joy we experience with loved ones and the passion we have for one another.”

Widen The Screen is a significant expansion of prior P&G efforts aimed at increasing inclusion and representation of people of color in the advertising industry. Building on this success, Widen the Screen will provide even greater access and opportunity to break into an industry notorious for being difficult to enter, with an immediate focus on Black creators, and runway for future expansion.

Queen Collective, P&G’s signature multicultural talent development initiative returns for its third year in 2021. A partnership with Queen Latifah, Flavor Unit Entertainment and Tribeca Studios, this effort accelerates gender and racial equality behind the camera by opening doors to the next generation of up-and-coming Black women directors through mentorship, production support, and distribution opportunities. Two films were produced in each 2019 and 2020, and P&G is doubling production in 2021, greenlighting four documentary-style productions for women filmmakers.

This summer, P&G is increasing creative output for Black creatives and filmmakers in partnership with UNINTERRUPTED and SATURDAY MORNING, Black-owned creative and production partners, to help the world see their passion, potential and power – and to tell previously untold stories. P&G and UNINTERRUPTED, an athlete empowerment brand within The SpringHill Company built by LeBron James and Maverick Carter with the mission of empowering greatness in every individual, are collaborating on a project that will take viewers on a journey of a father and his son using the power of imagination to explore a range of opportunities beyond athletics. The film and associated community programs are intended to show young Black men that they can follow and achieve their dreams outside of sports, which aligns with UNINTERRUPTED’s “More Than An Athlete” mantra. P&G’s partner for “The Look,” SATURDAY MORNING is a creative agency that brings awareness to and shifts perceptions on racial bias and injustice. With SATURDAY MORNING, Tribeca and dozens of black creatives, P&G is creating scripted stories told in 8 minutes and 46 seconds to tell life-affirming stories of joy, love, and resilience.

P&G also announced support for efforts to increase the number of Black creators entering the industry through programs like the Marcus Graham Project and the One Club for Creativity’s One School Initiative; continued support of critical talent development initiatives like ADCOLOR; and increasing investment in a broad range of Black Owned and Operated companies and media platforms. Widen The Screen also includes important collaborations with a variety of majority-owned advertising agencies and partners, as they too strengthen their efforts to ensure increased representation and inclusion.

“True inclusion leads to greater creativity and innovation, provides access to opportunity, and leads to equity in income and wealth creation. Our hope is that we will create a ripple effect and the rest of the industry will follow suit,” Pritchard added.

Source and photo: Procter & Gamble/Business Wire


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CyberEarth21 A BDPA Virtual Earth Day Tech Summit April 22-24, 2021

Call for “SMART City” presenters or panelists on or before April 10th, 2021. Email us at → events@bdpadc.org or visit → https://www.bdpadc.org/cyberearth/

Google Cloud is named exclusive cloud partner, providing core technologies for Los Angeles Rams, Los Angeles Chargers, and new SoFi Stadium

SUNNYVALE, CA ― As fans eagerly await the return of NFL football, Google and Hollywood Park today announced a multi-year partnership for Google Cloud to power SoFi Stadium and Hollywood Park’s digital innovation experiences—and YouTube to become the official video streaming sponsor of the Rams, Chargers, SoFi Stadium, and Hollywood Park, with more details to be announced later this year.

“Google is a world-class company, leading the way in technology,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Their innovation and services are a critical component to deliver Stan Kroenke’s vision to create the ultimate sports and entertainment destination, SoFi Stadium and Hollywood Park.”
Google CloudGoogle will drive both business operations and consumer experiences at the 298-acre sports and entertainment destination, which is being developed by Rams Owner/Chairman E. Stanley Kroenke. SoFi Stadium will host the Super Bowl in 2022, the Opening and Closing Ceremonies of the Olympics in 2028, and many other marquee events. Google Cloud technology will help transform the site into a premier entertainment destination in several key ways:

  • A “personal concierge” app, powered by Google Cloud and built by Deloitte, will help fans discover SoFi Stadium events; wayfind within the stadium; locate parking; optimize transportation for game day (including up-to-the-minute Google Maps routing); provide digital credentials for building, club, and suite entry; and present personalized offers for tickets, food, shopping, and more.
  • Cloud-based media workflow and optimization will power the largest video board in sports. Working with Google Cloud engineers and using the latest in cloud technologies, Hollywood Park will be able to efficiently store digital content, as well as prep, transfer, and present groundbreaking video on game day.
  • Advanced data analytics will track business performance and enable Hollywood Park to offer unique and personal recommendations to fans and guests. Using Google Cloud products such as Cloud Scheduler, App Engine, Dataflow, BigQuery, and more, Hollywood Park will be able to store and analyze data from multiple sources; create operational dashboards with real-time data; track key performance indicators after events; and better forecast attendance, revenue by product, and other important business metrics.
  • Modern collaboration tools from Google Cloud’s G Suite software—including Gmail for business, Docs, Drive, Calendar, and Meet—will help Hollywood Park employees work faster and smarter, and meet safely and securely from anywhere.
  • In the future, Google and SoFi Stadium will explore media streaming and high-speed wireless solutions to enable visitors to get replays, unique angles, and exclusive 4K coverage on their mobile phones while attending events at SoFi Stadium. In addition, SoFi Stadium will have the world’s first 4K/HDR live production capabilities within a sports facility.

“It’s an incredible honor to work with SoFi Stadium and Hollywood Park as they create an interactive, smart experience destination enjoyed by sports and entertainment fans, residents and shoppers alike,” said Rob Enslin, global president, Google Cloud. “This partnership shows the world what’s possible when you combine the power of data with the excitement of entertainment and sports, and we’re excited that Google Cloud will underpin the visitor experience.”

“We couldn’t have picked a better partner to manage our technology needs,” said Skarpi Hedinsson, chief technology officer, SoFi Stadium and Hollywood Park. “Incorporating Google’s solutions into critical areas of our business ensures we can usher in a new era of innovation in sports and entertainment, raising the bar on what the ultimate fan experience looks like globally.”

“A special thank you to our partner Legends, and their Global Partnerships group, which sourced, negotiated, and represented SoFi Stadium and Hollywood Park in securing this comprehensive technology and marketing partnership. They continue to work as best-in-class partners to bring innovation and unique brand engagements,” said Gannon.

September 11, 2020 /PRNewswire/
Images: Sofi and Google

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BDPA Detroit wins National Chapter of the Year Honors

ATLANTA, GA — National BDPA’s Detroit Chapter was named 2019’s BDPA Chapter of the Year during the organization’s 41st annual National BDPA Technology Conference and Career Fair in Atlanta, Georgia.

bdpa-detroit-coty2019

(Above) Loraine Stewart-David, President, BDPA Detroit, receives 2019’s Chapter of the Year award and honors from Terry Morris, National BDPA President (left) and Timothy Brown, BDPA Vice President of Strategy (right) during BDPACon19 awards and closing ceremonies.

Chartered in February of 1981, Michigan’s BDPA Detroit Chapter is an IRS non-profit 501(c) (3) technology organization comprised of professionals working in the IT industry or anyone having an interest in information technology. BDPA Detroit is a chartered member of a national technology organization with over 40 chartered BDPA Chapters nationwide.

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Several community programs co-hosted or co-sponsored by BDPA Detroit (above) include high school computer competition (HSCC) programs and local professional development events with other non-profits and STEM organizations. Membership is diverse and includes IT managers, executives, consultants, entrepreneurs, project managers, developers, network engineers, programmers, web developers, instructors, interns, and students.

To launch new local or college chapters with BDPA, visit BDPA.org. Publication templates and rate cards for media and outreach are available to BDPA Chapters and BDPA Members via bdpatoday.com.

— Source and photos: BDPA, BDPA Detroit, bdpatoday

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BDPA Conference Full Page Ad.pdf

‘Black Panther’ Opens Worldwide

Disney superhero sci-fi blockbuster reveals new technology we may soon see

SEOUL, SOUTH KOREA – (L-R) Actor Michael B. Jordan, Chadwick Boseman, Lupita Nyong’o, and director Ryan Coogler hold placard (above) wishing the success of their KENYA-US-ARTS-CINEMAnew movie at a red carpet event for the Seoul premiere of ‘Black Panther’ in Seoul, South Korea.

The 2018 U.S. superhero film based on the Marvel Comics character, ‘Black Panther’ also opened this week in the Kenyan capital of Nairobi (left) on February 14th.

Throughout ‘Black Panther’, movie goers are subtly reminded that most people and characters believe the fictional country of Wakanda to be a poor, third-world nation. However, reality on screen portrays Wakunda as the most technologically advanced country on Earth, with all kinds of weaponry, science, and tech that far surpass what all other countries have.

The King of Wakunda and his entourage leverage the latest in technology, science, and weapon systems in very exciting roles throughout Disney’s new Marvel superhero blockbuster.  As shown throughout the movie, similar technology is coming very soon to the ‘real world’ for us: advanced medicine, flying cars, holographic images, protective coatings and armor for soldiers, vehicles, and spacecraft.

‘Black Panther’ is in theaters, now.

Sources: Disney, Vox.com, thrillist.com
South Korea photo (top) by HAN MYUNG-GU/Getty Images for Disney
Kenya photo by TONY KARUMBA/AFP/Getty Images

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Select here for new career and internship opportunities with CSRA

 

Want to Land a Dream Job in Sports? Add Math, Stats, & Tech to the Mix

AT&T Nation’s Football Classic® will host its first annual Diversity in Sports Career Fair for HBCU Graduates and Students

WASHINGTON—In her ebook “Getting the Call: How to Land Your Dream Job in Sports“, Lana Berry states people know all too well global sports and infotainment industries are one of the hardest and most competitive fields to break into. She asked over 100 people all over the sports world how they did it and what has helped them along the way, in order to better guide readers, athletes, candidates, and new job seekers.

No matter what kind of opportunity one may be looking for in sports, or even in any other field, there are interesting items for each reader to discover. The following lists a few take-aways:

  • Get actionable steps to get to where you want to go
  • Discover how they did it
  • Understand what helped them along the way
  • Explore what their day-to-day life is like in their current position
  • See what the most important and influential topics they may have read year to date.

The CAREER FAIR
Next month, on Friday morning, September 16, 2016 at 8:00 am, Events DC, The Shadow League, and the AT&T Nation’s Football Classic® will co-host the first annual Diversity in Sports Panel & Career Fair to support HBCU students and graduates interested in careers within the sports business industry. Meet executives and hiring managers from Under Armour, ESPN, Major League Baseball (MLB), and the National Basketball Association (NBA).

diversity-in-sports_2016

The morning will kick-off with a featured interview between Howard Bryant of ESPN.com and ESPN The Magazine, and Ms. Kerry Chandler, Chief Human Resources Officer of Under Armour.

Pre-Registration required ►  http://diversityinsportsforum.com/ 

BDPA Student Members attending this year’s career fair are encouraged to highlight recent courses and related experiences with Industry, outreach events, and BDPA programs. Demonstrate to potential employers how experiences are relevant and add value to sports organizations meeting or exceeding technical, marketing, and related STEM challenges across sports and entertainment industries.

Most of the top ten (10) trending jobs in sports reported by Forbes.com have significant “STEM” overtones.  A list of sports related careers for college graduate consideration, follow:

  • Physical Therapists—median annual salary $76,000 (science and tech)
  • Statisticians—median annual salary $73,000 (math and tech)
  • Sports Psychologists—median annual salary $69,000 (science and tech)
  • Sports Agents—median annual salary $65,000 (tech, business, and law)
  • Public Relations Managers—median annual salary $58,000 (tech and communications)
  • Advertising Account Executives—median annual salary $45,000 (business and tech)
  • Event Coordinators—median annual salary $45,000 (project management and tech)
  • Broadcaster—median annual salary $36,000 (communications and some tech)
  • Photojournalists—median annual salary $29,000 (art design, journalism, and tech)
  • Coach—median annual salary $28,000 (part-time and seasonal, business management)

Note:
Opportunities for application, systems, and gaming development also are on the table along with graphics designers and social media managers

Best advice:
Code once. $ell Many. Buy a team. Build a stadium. Wrap your brand around IT.

DATA and RESEARCH
A short vignette captured by bdpatoday  during CES 2015 , formerly the Consumer Electronics Show, for Popular Technology TV (PTTV), features new sports technology, gadgets, and services from HP and NASCAR, Microsoft and the NFL, Under Armour’s reveal of UA Record™, and FitBit. Our short video is available for viewing on PTTV’s playlist by selecting here.

Prior to attending this year’s career fair, review a few charts provided by Monster.com below which feature government data from the Bureau of Labor Statistics (BLS) outlining trends in sports careers.

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