Air Force program hosts event focusing on Historically Black Colleges

Second annual virtual event expected to draw even more attendees

DAYTON, OH—The Air Force will host its second annual Air Force Historically Black Colleges & Universities/Minority Serving Institutions (AF HBCU/MSI) Outreach Initiative Collider August 12-13, 2021. The collider will feature speakers from the Air Force, Air Force Research Laboratory (AFRL), Small Business Administration (SBA), Historically Black Colleges and Universities, and Minority Owned Businesses as well as partners in academic, business, industry, and government focused on sharing resource and engagement tips and trends to support collaborations in research and development of technological solutions for our warfighters.  Researchers and Entrepreneurs are invited to attend this free event.

#HBCUAimHigh2021

The Air Force Historically Black Colleges & Universities/Minority Serving Institutions (AF HBCU/MSI) Outreach Initiative is reaching out to HBCU/MSIs with an opportunity for funding research and development through strategic partnerships with small businesses and research institutions. The initiative is driven by three main objectives:

  • Address barriers that exist in the traditional Air Force acquisition process;
  • Expand the use of Open Topic solicitations, eliminating lengthy and cumbersome proposal processes; and
  • Reach thinkers who others would not have considered doing business with the U.S. government.

One year in and AF HBCU/MSI’s initiative is tracking success to Small Business Technology Transfer (STTR) proposal submissions and awards. 

Anissa Lumpkin, Program Manager, Air Force Research Laboratory, Small Business –and an HBCU graduate herself — says the need to reach out to these organizations was very apparent to her. “HBCUs have the capabilities of getting tech-based government contracts, but — for one reason or another – haven’t capitalized on Air Force opportunities. This outreach program stepped up to bridge that gap and make it happen.”

The first Air Force HBCU/MSI Outreach Initiative Collider, pivoted to be held virtually in August of 2020, sent the program’s message out loud and clear across the internet, with the event’s social media posts seeing nearly 24,000 audience impressions through socialized marketing.

“Possibly more than any other year, 2020 not only showed us the increased necessity for innovative technology,” Lumpkin begins, “but also the urgent need for inclusion of ideas from areas that have traditionally been underserved. STEM students from all walks need to know that, if they have an idea and the willingness to work hard on it, the Air Force wants to help them make it a reality.” 

The AF HBCU/MSI Outreach Initiative Collider is held in connection the Black Data Processing Associates National Conference 2021.  Additional Collider details and free registration on is available at https://2021.bdpa.org/hbcu-collider/.



Contact:
Ms. Anissa Lumpkin, Senior Program Manager, Air Force Research Laboratory, Small Business Office
Event Coordinator:
Ms. Angela Morris, Lead Strategic Communications Specialist,  Air Force Research Laboratory, Small Business Office
Email:
AFRL.HBCU.MSI@US.AF.MIL

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BDPACON21
#BDPAcon21

CSAF delivers powerful message in new Air Force commercial

By Master Sgt. Chance Babin, Air Force Recruiting Service Public Affairs

JOINT BASE SAN ANTONIO-RANDOLPH, Texas (AFNS) — Air Force Chief of Staff General CQ Brown, Jr. delivers a powerful message about air power and diversity in a new Air Force commercial titled “Helmet.”

The dynamic 30-second spot aired for the first time on national TV during the NBA Finals pregame.

“I was a captain when I was asked to do an interview about diversity, and I shared this idea,” Brown said. “I want our adversaries to know that, no matter our respective backgrounds, our Airmen are unstoppable.”

For Air Force Recruiting Service’s top recruiter, the commercial is a slam dunk.

“The message is clear,” said Maj. Gen. Edward Thomas, AFRS commander. “As Airmen, we’re committed to ensuring we have the most capable and lethal air power in the world, and we want America’s best – the best from all of America – to come join us.”

Thomas emphasized that the Air Force is a warfighting organization, and the nation expects nothing less than the highest standards and a selection process that brings in the best Americans to become Airmen.

“When Gen. Brown became the CSAF, he clearly stated that the Air Force was going to  focus on what we do best – air power,” said Barry Dickey, AFRS director of strategic marketing. “We wanted to make a commercial that reinforced that priority, but also inspired Americans from all walks of life to serve in the Air Force.

“The power of this spot is in the underlying message and delivery. When I watch the commercial, I’m left with the understanding that the Air Force doesn’t care what you look like or where you come from,” Dickey said. “If you can do the job, we’ve got an opportunity for you. At the same time, I also get the message that the Air Force is about winning with air power, period. All of this is delivered by the leader of the Air Force in 30 seconds.”

AFRS and its advertising agency, GSD&M, originally planned to film two commercials with Brown at Edwards Air Force Base, California, with a focus on both diversity and air power.

The “Helmet” commercial was not in the original plans, but materialized as the day’s shooting progressed.

“While we were recording the voice-over for the commercials, Gen. Brown told a few stories and basically said what you hear in the commercial,” Dickey said. “When he did, I think everyone in the room immediately had the same thought – ‘we’ve got to record that!’ The creatives from GSD&M quickly turned his words into a script while we were filming and General Brown graciously agreed to perform on-camera.”

The commercial also fits squarely into AFRS Detachment 1’s efforts to reach into traditionally underserved communities to let people know about the opportunities to fly in the Air Force through programs designed to meet CSAF’s Rated Diversity Improvement initiative goals. For example, the Aim High Flight Academy gives disadvantaged youth a chance to learn to fly while being mentored by Air Force officers.

“We have a very healthy level of diversity in our enlisted ranks, but our officer and flying specialties look less like America,” Thomas said. “Air Force recruiting efforts have ramped up to better attract a cross-section of highly-qualified Americans into our ranks and specifically to consider flying opportunities.”

Source and photosUnited States Air Force (USAF)


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Select here to register for this year's STTR HBCU Collider
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