Verizon-Cisco collaboration advances autonomous vehicle tech

BASKING RIDGE, N.J.— Cisco and Verizon collaborated on a successful proof of concept demo in Las Vegas, showing that cellular and mobile edge compute (MEC) technology can enable autonomous driving solutions without the use of costly physical Roadside Units to extend radio signals.

The result paves a simpler and more efficient route to powering applications such as autonomous/unmanned last-mile delivery bots and robotaxis in cities like Las Vegas, where public MEC technologies exist. Additionally, cities and roadway operators could create safer roads with C-V2X applications including pedestrian protection, emergency and transit vehicle pre-emption, on and off-ramp protection (e.g., when a loaded truck needs autonomous guidance to merge or brake safely), and potentially others that involve vehicles approaching intersections with traffic signals.

Proof of concept

Autonomous features in connected vehicles have always relied on roadside radios to extend the signals vehicles use for low-latency communication with each other and surrounding connected infrastructure. The Cisco and Verizon test proved that Verizon’s LTE network and public 5G Edge with AWS Wavelength, together with Cisco Catalyst IR1101 routers in connected infrastructure, can meet the latency thresholds required for autonomous driving applications – replacing the costly roadside radios previously required to meet those needs.

By using LTE and edge compute to virtualize the role of the Roadside Units, C-V2X communications proved to be more streamlined – likely to result in improved efficiency and cost effectiveness for municipalities, infrastructure providers, and application developers working with autonomous vehicles. (C-V2X refers to a vehicle’s ability to communicate with other vehicles and connected infrastructure surrounding it.)

The result demonstrates that connected and autonomous vehicle applications can be deployed today using LTE networks, mobile edge compute, and in-vehicle interfaces deployed by OEMs. These capabilities could lead to safer, less congested roads with current connected and autonomous vehicles, with scalability for future applications hosted at the edge and using LTE and 5G connectivity.

Connected transportation – powered by cellular

Improving communication between vehicles and their surrounding infrastructure is essential for creating safer roadways and enabling the autonomous future of driving. Intersections must be securely connected and equipped with compute to allow applications at the edge to communicate and inform split-second decision making.

“This test is a huge milestone in proving that the future of connectivity for IoT applications can be powered by cellular,” said Krishna Iyer, Director of Systems Architecture, Verizon. “We’re marking the strength of mobile edge compute platforms for connected transportation innovation with much more streamlined architecture. Together with Cisco technologies, we’re setting the foundation potentially to realize a ubiquitous IoT in the connected and autonomous future of driving.”

“The future of autonomous vehicles cannot progress without reliable communication between vehicles and their surrounding environments,” said Mark Knellinger, Lead Transportation Solutions Architect, Cisco. “This is huge for roadway operators in that it relieves them of the massive expense of deploying and operating a dedicated V2X environment.”

— by Matt Conte, Verizon

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Ford Celebrates the Outdoor Spirit of Black Women in ‘We Do’ ad Campaign for their new 2021 Bronco Sport

DEARBORN, MI—Ford Motor Company is celebrating the outdoor spirit of Black women in a new ad campaign for the 2021 Bronco Sport. In “We Do,” Black women embrace the great outdoors in the all-new Bronco Sport, going off-roading, biking and hiking – all while reveling in a feeling of triumph as they honor their connection to nature and their sense of adventure.

Staying true to the DNA of the first-generation Bronco – designed by a team that included McKinley Thompson, Jr., the first African American automotive designer to work at Ford – the all-new Bronco Sport SUV pays it forward with modern, heritage-inspired style, available agile off-road architecture and G.O.A.T. Modes™ to go over any type of terrain.

“Our ‘We Do’ campaign challenges the perception of outdoor enthusiasm,” said Dibrie Guerrero, multicultural marketing manager, Ford Motor Company. “Over this last year of pandemic living, many Black women have doubled down on or discovered a love of the outdoors. Whether it’s solo time to convene with nature or a weekend retreat with the girls, Black women are relishing the joy and freedom of the outdoors, and the Bronco Sport is the vehicle to get them there.”

The “We Do” campaign will appear across all digital and social channels, with TV, radio and print activations. It features members of Black American outdoor organizations such as Outdoor AfroBlack Girls Do Bike and Black Girls Run. The campaign is the latest effort from UWG, the longest-standing multicultural advertising and marketing agency in the United States.

Ford is at the front of the automotive technology wave, coming up with new ideas and conveniences every year.

The all-new Bronco Sport is part of the new outdoor brand of Built Wild Ford SUVs. With off-road performance at its core and standard 4×4 across the lineup, Bronco Sport lives up to its G.O.A.T. (goes over any type of terrain) heritage with Built Wild Extreme Durability Testing, Capability and Innovative Design. The Bronco Sport is made for the trails with water-fording abilities and available features like obstacle protection, unsurpassed ground clearance and class-first Trail Control Technology.

Bronco Sport is designed for life on the trails and includes a safari-style roof that provides class-leading second-row headroom. It also has a cargo area* high enough to hold two 27.5-inch-wheel mountain bikes. More than 100 factory-backed and aftermarket accessories are available to transport gear such as kayaks, surfboards, skis and camping equipment. Bronco Sport is a gateway to the outdoors for the adventurer, the sightseer and the day-tripper.

Source and photos: Ford


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GM executive Telva McGruder promoted as automotive giant’s tech-inclusion missions rapidly evolve

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DETROIT, MI (BDPA Detroit) ― General Motors Company (GM), welcomes Telva McGruder as their new Chief Diversity, Equity and Inclusion Officer. In a recent statement, the global automotive corporation looks forward to Telva’s leadership as she expands on their current Diversity team’s efforts to bring GM closer to their aspiration of being the most inclusive company in the world.

Telva recently served as GM’s Director of Workplace Engineering and Operations Solutions in the Sustainable Workplaces organization at General Motors. Named to her last position in August of 2016, Telva supported the global footprint as she leads facility engineering, technologies, energy strategy and multiple facility management strategies. Her team designs and implements sustainable technical solutions, ensuring environments for successful enterprise operations. Her team also focused on comprehensive facility management operations through key business partnerships. Global process leadership in the areas of facility maintenance, energy procurement, contract management and material handling ensure coordination across the operating regions.

telva-mcgruder_gm_headPreviously, Telva was Tool and Die Commodity Engineering Manager in Global Body Manufacturing Engineering. In this role, she led the engineers responsible for closure panel engineering and launch deliverables on all North American vehicle programs.  Prior to that assignment, Telva was the Engineering Group Manager of Die Center Program Management, where she led the team responsible for tool and die strategy, planning, quality and launch for global vehicle programs.

Telva earned her Bachelor of Science degree in Electrical Engineering from Purdue University and began her career as a Test Operations Engineer for Sverdrup Technology, working at the NASA Lewis (Glenn) Research Center in Cleveland, OH.  She moved on to start her career with General Motors as a manufacturing engineer in 1994 while completing her Master of Science in Electrical Engineering at Purdue University.  Since then, she has held positions of increasing responsibility and influence within manufacturing and manufacturing engineering, including manufacturing maintenance, operations and project management for major Press Center projects. Her career path has led her through Ohio, Indiana, Ontario, and she is now making contributions in Michigan.

GM Orion Assembly - Bolt EV and Sonic

Telva contributes to development of the talent pipeline for General Motors. She is the president of the General Motors African Ancestry Network (GMAAN) and also serves as the GM executive liaison for the Women of Color STEM Conference and the BEYA STEM Conference, which GM proudly sponsors.  With her focus on personal and professional growth, Telva is the Vice-Chair of the Board of Advocacy and Resource Development for the Oakland University School of Health Sciences. She also serves as a dedicated member of the Advisory Board for the University of Michigan School for Environment and Sustainability.

Along with her professional accomplishments, Telva is dedicated to teaching and leading others inside and outside of General Motors. She enjoys mentoring professionals as well as motivating young students to pursue STEM fields and leadership opportunities. She is the Chair of the Board of Directors for the Girl Scouts of Southeastern Michigan and committed to building girls of courage, confidence and character. Among her volunteer activities, Telva has served as a mentor for FIRST FRC high school robotics teams and is a volunteer for A World in Motion, an SAE program.

Telva enjoys wonderful life experiences with her husband, son and two daughters.  Telva is a positive, driven individual with a keen sense of what is important.  She looks forward to continued opportunities to contribute in both local and professional communities.

Source and photo credits:
GM  (Assemble line Photo by Jeffrey Sauger for Chevrolet)

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Jaguar Land Rover and BlackBerry Deepen Partnership for Intelligent Vehicles

WATERLOO, Ontario–BlackBerry Limited and Jaguar Land Rover (JLR) announced they have deepened their partnership in developing the automotive manufacturer’s next generation vehicles.

The collaboration between the companies has expanded to include:

  • BlackBerry Artificial Intelligence and Machine Learning technologies for Automotive.  Leveraging BlackBerry QNX and BlackBerry Cylance, the companies are working on transforming vehicle safety across a range of capabilities, including predictive software maintenance and cybersecurity threat protection
  • BlackBerry QNX for Jaguar Land Rover’s next-generation vehicle architecture.  Integrating BlackBerry software establishes the overall safety of Jaguar Land Rover’s next-generation vehicle architecture, for the best-in-class product its customers expect
  • BlackBerry Cybersecurity Consulting.  Consisting of BlackBerry consultants and security testing technology, BlackBerry Cybersecurity Consulting services identify security vulnerabilities in connected and autonomous vehicles, across the full software library used in a vehicle.

“Jaguar Land Rover and BlackBerry share a common objective in bringing the most intelligent vehicles to reality,” said Prof Sir Ralf D Speth KBE FREng, Jaguar Land Rover CEO. “I am delighted that our partnership with BlackBerry continues to go from strength-to-strength, a company whose technology innovations uniquely address the expanding safety needs of the automotive industry.”

“BlackBerry is a trusted partner of the automotive industry because of our heritage and innovations in secure communications,” said John Chen, Executive Chairman & CEO, BlackBerry. “We are pleased to be Jaguar Land Rover’s chosen partner for safety-certified technology, as we advance Artificial Intelligence and Machine Learning technologies to transform automotive safety.”

Prof Sir Ralf D Speth KBE FREng, Chief Executive Officer of JLR, will deliver a keynote address at BlackBerry’s annual flagship security conference in London, on October 2, 2019.

This event is an annual forum for business leaders, technology developers, industry experts and market analysts to discover next-generation products and services that address the expanding secure communications needs of our connected world.

Industry is invited to join automotive, government, financial services, legal, healthcare, energy, manufacturing and other industries by registering for this event at BlackBerry.com/London2019.

⁠— Sources and photo: Blackberry and Jaguar Land Rover

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