DEARBORN, MI—Ford Motor Company is celebrating the outdoor spirit of Black women in a new ad campaign for the 2021 Bronco Sport. In “We Do,” Black women embrace the great outdoors in the all-new Bronco Sport, going off-roading, biking and hiking – all while reveling in a feeling of triumph as they honor their connection to nature and their sense of adventure.
Staying true to the DNA of the first-generation Bronco – designed by a team that included McKinley Thompson, Jr., the first African American automotive designer to work at Ford – the all-new Bronco Sport SUV pays it forward with modern, heritage-inspired style, available agile off-road architecture and G.O.A.T. Modes™ to go over any type of terrain.
“Our ‘We Do’ campaign challenges the perception of outdoor enthusiasm,” said Dibrie Guerrero, multicultural marketing manager, Ford Motor Company. “Over this last year of pandemic living, many Black women have doubled down on or discovered a love of the outdoors. Whether it’s solo time to convene with nature or a weekend retreat with the girls, Black women are relishing the joy and freedom of the outdoors, and the Bronco Sport is the vehicle to get them there.”
The “We Do” campaign will appear across all digital and social channels, with TV, radio and print activations. It features members of Black American outdoor organizations such as Outdoor Afro, Black Girls Do Bike and Black Girls Run. The campaign is the latest effort from UWG, the longest-standing multicultural advertising and marketing agency in the United States.
The all-new Bronco Sport is part of the new outdoor brand of Built Wild Ford SUVs. With off-road performance at its core and standard 4×4 across the lineup, Bronco Sport lives up to its G.O.A.T. (goes over any type of terrain) heritage with Built Wild Extreme Durability Testing, Capability and Innovative Design. The Bronco Sport is made for the trails with water-fording abilities and available features like obstacle protection, unsurpassed ground clearance and class-first Trail Control Technology.
Bronco Sport is designed for life on the trails and includes a safari-style roof that provides class-leading second-row headroom. It also has a cargo area* high enough to hold two 27.5-inch-wheel mountain bikes. More than 100 factory-backed and aftermarket accessories are available to transport gear such as kayaks, surfboards, skis and camping equipment. Bronco Sport is a gateway to the outdoors for the adventurer, the sightseer and the day-tripper.
CES Will Convene Tech Industry In-Person and Digitally
ARLINGTON, VA — The Consumer Technology Association (CTA)® today announced CES® 2022, the world’s most influential technology event, will return to Las Vegas next year. Following a successful all-digital CES 2021 , CTA will convene the tech industry in-person and digitally, giving a global audience access to major brands and startups, as well as the world’s most-influential leaders and industry advocates. CES heads back to Las Vegas Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.
Some 1000 companies have committed to showcasing their most innovative technologies in Las Vegas and companies are continuing to sign up. Attendees can expect to see global brands including Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony. Companies including Caterpillar, Indy Autonomous Challenge and Sierra Space are planning to make a Las Vegas debut in 2022. Eureka Park will return with startups representing countries around the world, including large delegations from France, Italy, the Netherlands and South Korea.
“We’re thrilled to return to Las Vegas – home to CES for more than 40 years – and look forward to seeing many new and returning faces,” said Gary Shapiro, president and CEO, CTA. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”
Digital audiences will also experience the spirit of the live event in Las Vegas. The CES anchor desk, which debuted at CES 2021, will travel to Las Vegas and connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event. New content will also be added once CES departs Las Vegas, enabling attendees and exhibitors to continue connecting and exploring.
“Our customers are enthusiastic about returning to a live event in Las Vegas,” said Karen Chupka, EVP, CES, CTA. “Global brands and startups have shared that plans are already well underway and are committed to sharing the magic of an in-person CES with even more people from around the world.”
CTA will be reviewing guidelines for coronavirus safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines. CTA will be following applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with its audiences.
About CES: CES® is the most influential tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2022 will take place in Las Vegas, and digitally, Jan. 5-8, 2022. Learn more at CES.tech and follow CES on social.
About Consumer Technology Association: As North America’s largest technology trade association, CTA® is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most influential tech event in the world. Find CTA at CTA.tech. Follow CTA @CTAtech.
DETROIT, MI (U.S. Black Engineer) — The 2021 Black Engineer of the Year Awards (BEYA), held Thursday, Feb. 11 through Saturday, Feb. 13, was an all-digital event. The year’s conference theme was “Stand Up. Step Up. Make a Change,” a call to social justice action. Participants in science, technology, engineering, and math (STEM) fields had access to 24 hours of events, award shows, and entertainment.
An iconic line up of stars, including jazz saxophonist Gerald Albright, singer Parris Lane, and Detroit’s DJ Smooth, headlined performances featuring music that celebrated 500 years of African American culture, the contributions of Historically Black Colleges and Universities (HBCUs), and Blacks in the U.S. military and federal service.
BEYA’s 35th annual STEM conference offered career development seminars, presentations, and workshops led by 150 influential speakers, managers, directors, recruiters, decision-makers, and college administrators. Discussions focused on navigating health care during COVID-19, the economy, diversity, equity, and inclusion in workplaces.
High-profile companies at the Technology Recognition event feat. Modern-Day Leaders and Science Spectrum Trailblazers event included Amazon, The Boeing Company, Lockheed Martin Corporation, Northrop Grumman Corporation, Raytheon Technologies, and Walmart Global Tech.
During the specially produced 35th Annual BEYA Gala, the 2021 Black Engineer of the Year Award went to Gerald Johnson, executive vice president, Global Manufacturing. He was recognized for his commitment to mentoring, promoting diversity, equity, inclusion, and leading General Motors’ (GM) efforts to support the United States during the pandemic.
Johnson, the first African American to lead manufacturing at General Motors, heads GM’s global manufacturing operations, manufacturing engineering, and labor relations organizations. He is a member of the GM Senior Leadership Team and reports to Mary Barra, chairman, and CEO of General Motors Company. “Gerald’s passion for the business, strong leadership skills, and extensive manufacturing and labor experience will help in our efforts to continue to transform the company, supporting both the core business and future of mobility,” said Barra. Johnson is the third GM employee to be named Black Engineer of the Year after Alicia Boler Davis in 2018 and Ed Welburn, the sixth design chief in GM’s history, in 2015. Boler Davis and Welburn both made comments during the live-streamed ceremony.
One of the BEYA gala highlights included Mrs. Lynn Gerald Johnson serenading her husband with a song that the family holds dear. During his acceptance speech. Johnson stressed the importance of hard work, family, faith, and community.
Bruce T Crawford, retired Lieutenant General Bruce T. Crawford, 2020 Black Engineer of the Year, and former chief information officer, United States Army, beamed in for the prestigious black-tie “Passing the Torch” ceremony with his wife to congratulate the 2021 winner of the award.
In addition to General Motors, there were award ceremony remarks from captains of industry, head of federal agencies and military commanders from the Air Force Research Laboratory, Army Engineer Research and Development Center, AT&T, Bell Textron Inc., The Boeing Company, Clemson University, Collins Aerospace, Corning Incorporated, Corteva Agriscience, Exelon Utilities, Ford Motor Company, General Dynamics Information Technology, Idaho National Laboratory, Johns Hopkins Applied Physics Lab, Leidos, Lockheed Martin Corporation, The MITRE Corporation, NASA Langley Research Center, National Oceanic and Atmospheric Administration, National Science Foundation, Naval Research Laboratory, U.S. Navy, Northrop Grumman Corporation, Office of Naval Research, Raytheon Technologies, Sandia National Laboratories, Spirit AeroSystems, U.S. Army, United States Air Force, University of the District of Columbia, University of Houston, Mission and Installation Contracting Command, and Walmart.
At this year’s 16th annual Stars and Stripes Recognition event, part of the 2021 Black Engineer of the Year STEM conference, members of the Joint Chiefs of Staff served as keynote speakers and presenters for awards uniformed and federal Black scientists and engineers. Top brass at Stars and Stripes included General Mark A. Milley, chairman of the Joint Chiefs of Staff, General James C. McConville, Commandant of the Marine Corps Gen. David H. Berger, and Chief of Staff of the Air Force Gen. Charles Q. Brown, Jr. The Military Tribute Hall compiled memorable Black achievements in the United States military.
The BEYA World Digital Platform showcased the Historically Black College and University (HBCU) Village, which featured the all-digital HBCU Engineering Deans Recognition program, the HBCU Homecoming event, and interactions with engineering deans from ABET-accredited schools at 15 HBCUs. They graduate most of America’s Black engineers.
The digital platform was also a place for job seekers. More than 100 booths were staffed by staffing specialists, corporate recruiters, and talent management professionals offering job interviews, internships, co-ops, and other positions.
The BEYA Pre-College Program featured young people’s activities to diverse STEM opportunities. Students, alumni, parents, and supporters of K-12 organizations focused on STEM.
Career Communications Group (CCG) holds its annual Black Engineer of the Year Awards (BEYA) Science, Technology, Engineering, and Math (STEM) Conference during Black History Month. The annual observance, which begins each year on Feb.1 and ends on the last day of February, celebrates 500 years of African American history culture and their history. Each year, the BEYA STEM Conference coincides with the national celebration of inspiration.
The 2022 BEYA STEM Conference will be hosted in Washington D.C. Information can be found at http://www.beya.org.
National BDPA’s Greater Washington D.C. and Baltimore chapters are co-hosts for BDPA Members attending annual BEYA events. Join, renew, or update membership profiles at BDPA.org for special VIP or all-access invitations.
— Photo credits: GM, CCG, andU.S. Black Engineer Magazine
ARLINGTON, VA — The Consumer Technology Association (CTA)® today announced CES 2021® — January 6-9, 2021 — will be an all-digital experience connecting exhibitors, customers, thought leaders and media from around the world. The new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world.
“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” said Gary Shapiro, president and CEO, CTA. “Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
CES 2021 will be a new immersive experience, where attendees will have a front row seat to discover and see the latest technology. This highly personalized experience will bring a global event to the comfort and safety of your home or office.
For over 50 years, CES has been the global stage for innovation. CTA’s goal for CES 2021 is to provide an engaging platform for companies large and small to launch products, build brands and form partnerships, while prioritizing health and safety. Members of the tech community thrive by coming together, sharing ideas and introducing products that will shape our future.
Mark your calendars for the first week in January and be on the lookout for more exciting news about CES 2021. CES plans to return to Las Vegas for CES 2022, combining the best elements of a physical and digital show.
AUSTIN, TX (BDPA Austin) — “We’re going to make it a factory that is going to be stunning; it’s right on the Colorado River. So we’re actually going to have to have a boardwalk over you, hiking, biking trail. It’s going to basically be an ecological paradise,” Elon Musk announced during the company’s earnings call this week.
Tesla’s mission is to accelerate the world’s transition to sustainable energy through increasingly affordable electric vehicles and renewable energy generation and storage systems. At the heart of these products are batteries. Tesla has seen enormous demand for energy products and electric vehicles. Today, there are more than 350,000 Tesla vehicles on the roads worldwide, and we’ve installed over 1 GWh of energy storage across the globe.
The Gigafactory was born out of necessity and will supply enough batteries to support Tesla’s projected demand. In mid-2018, battery production at Gigafactory 1 reached an annualized rate of roughly 20 GWh, making it the highest-volume battery plant in the world. Tesla currently produces more batteries in terms of kWh than all other carmakers combined. With the Gigafactory ramping up production, Tesla’s cost of battery cells will significantly decline through economies of scale, innovative manufacturing, reduction of waste, and the simple optimization of locating most manufacturing processes under one roof.
Powerpack (shown above) integrates batteries, power electronics, thermal management and controls into a turnkey solution that’s easy to install for businesses and utilities. Photo credits: Tesla
The Gigafactory is designed to be a net-zero energy factory upon completion. It will not consume any fossil fuels – there is no natural gas piped to the site nor are there permanent diesel generators being used to provide power. Emergency backup is fed from various electric sources, including renewable energy and storage products.