ATLANTA—One of the nation’s leading technology inclusion conferences is back and in-person from Thursday, August 18, 2022, through Saturday, August 20, 2022, in Atlanta, Georgia.
This year’s 44th annual BDPA Technology Conference (BDPACON22) and Career Expo theme is “Honoring our Legacy, Accelerating the Pace.” In special ceremonies throughout the year, BDPA continues to honor its co-founder, the late Earl A . Pace, Jr., who passed away in February. For the association, 2022 marks another special year for recovery, advocacy, and co-hosting local BDPA Chapter reunions while developing stronger partnerships with Industry.
For BDPA, 2022 is a great year for community action refocusing on technological barriers, challenges, and policies facing underserved communities. BDPA continues to raise community awareness as the association explores better solutions with new opportunities from diverse and innovative perspectives. Increasing STEM and cybersecurity engagements with local non-profits, small businesses, HBCUs, JROTC units, and media remain very high priorities for the association as planning for their 50th anniversary in 2025 and sponsored events begin to unfold.
BDPA’s annual career fair is free and open to the public. To attend BDPACON22, registrations are requested to participate in career fair engagements, workshops, or to receive special invitations from industry-sponsored events. Join BDPA at the Westin Peachtree Plaza, Atlanta, for a few days of signature events and powerful engagements with Industry by visiting https://conference.bdpa.org.
For media, an all-access Press Pass registration may be requested by emailing: email@example.com .
Established in Philadelphia, Pennsylvania in 1975 as Black Data Processing Associates, BDPA is an international organization with a diverse membership of professionals and students in the fields of information technology, computer science, data science, and related science, technology, engineering, and mathematics (STEM) fields. BDPA Members and mission partners engage in serving local communities through professional outreach events, technology conferences, research and development (R&D) summits with youth STEM competitions, while advocating and charting the future direction of information and communications technology (ICT) industries. For corporate, professional, or student engagements, visit BDPA.org.
ATLANTA, GA—Google has been a part of Atlanta for more than 20 years. There are more than 1,000 full-time Google employees in Georgia — in two offices in Atlanta and a data center in Douglas County — helping to build and support our products, and help our partners and customers across the South and nationally.
We recently opened our doors to the newest office space in Midtown Atlanta at the 1105 West Peachtree building. This new Google office encompasses 19 floors spanning 500,000 square feet, and is a part of our broader investment in local communities across the U.S.
Atlanta has a rich civil rights history and is home to top Historically Black Colleges and Universities (HBCUs) and tech talent. Continuing our long-term investment here will help support our Black Googler community in Atlanta, in line with our racial equity commitments.
Inspired by the city’s legacy for social change, our office was designed as an homage to the people of Atlanta, with each floor an ode to Atlanta’s cultural, musical and artistic history. We worked with more than 50 local and diverse companies to design and build the new space, including artwork from more than 20 local artists.
A giant heart outlining the Google Atlanta sign greets you in the lobby. One of the staircases features a rainbow design — in support and celebration of the LGBTQ+ community — inspired by the city’s nearby rainbow crosswalks. The WERD Cafe, our Googler cafeteria, is named for the first Black-owned and programmed U.S. radio station.
The lobby is decorated with warm vibrant colors and a relaxed sitting area with music memorabilia, a record player and a boombox. The ATL office lobby greets you with a mix of fun design and an emphasis on music. From record players to boomboxes, it’s a reflection of Atlanta’s musical history.
Our commitment to Atlanta extends far beyond the walls of our new office. In 2021, Google products helped provide $13.21 billion of economic activity for tens of thousands of Georgia businesses, nonprofits, publishers, creators and developers.
Today, we’re announcing a $1 million commitment to the Urban League of Atlanta to support their work in training underserved communities throughout Georgia. This grant will help jobseekers get digital skills training and place them in high-growth jobs.
On top of this, to bring equitable opportunities to more Georgians, we’re partnering with local community organizations and universities. We’re working with HBCUs like Clark Atlanta University and Spelman College to attract top talent, and partnering with the Technical College System of Georgia to offer Google Career Certificates to 22 colleges across the state at no cost.
Lastly, we are partnering with Mayor Andre Dickens and the Atlanta BeltLine to launch the Atlanta BeltLine Marketplace, an effort to help local Black, Latino and women-owned small businesses reach new customers by retrofitting rail cars into retail space. We’re providing Wi-Fi for the rail containers, a complete suite of Google Nest products, Chromebooks and free digital skills training.
We look forward to continuing to support and partner with our customers, employees and local communities in Atlanta for years to come.
by Matthew Pritchard Google Atlanta Co-Site Lead and Global Business Organization Lead
Octo celebrated its expanded oLabs™ innovation space with a grand opening attended by Senator Mark Warner and other notable VIPs committed to serving the Federal Government.
RESTON, VA—Octo, the premier provider of emerging technology and modernization for the Federal Government, yesterday celebrated the grand opening of its new oLabs™ innovation hub. Housed in a brand new, custom-built 14,000 square foot facility at Octo’s headquarters in Reston, Virginia, oLabs is the largest privately-owned R&D facility in the DC metro area dedicated to the Federal Government.
Octo invested more than $10 million in the expansion of oLabs which now offers an enormous amount of highly sophisticated compute power including more than 15 petaflops of AI compute and 2 petabytes of FlashBlade storage among others. In addition to the many new development tools for specialized R&D and a space purpose built to facilitate collaboration between Octo’s staff and its federal customers, oLabs will be a hub for internal collaboration and product development focused on solving federal agencies’ most complex issues.
In his comments to attendees, U.S. Senator Mark Warner said, “Innovation isn’t all happening in the Valley. It’s happening in the DMV.” He said he was excited about Octo as a mid-size GovCon company inviting other companies to work side by side on innovation. “We appreciate all Octo does helping the Federal Government.”
Octo’s CEO Mehul Sanghani said, “We are ecstatic to see the official launch of this new space and all that it offers. Octo is dedicated to finding the best solutions for customers, those that make missions happen. That can only be accomplished with powerful technology resources and a commitment to R&D. Using next-gen IT and a collaborative approach, oLabs is accelerating and validating proof-of-concepts to create transformative solutions that can’t be found anywhere else in the region. This space allows us to be in alignment with our customers future goals, and also gives us a competitive advantage over our peers.”
Sujey Edward, CTO at Octo, said, “At the end of the day, you can’t solve the hardest problems in the world without three things: the best technical talent, real world experience, and next generation technology. In this space we have all three. Anything less than that is just a glorified conference room.
“Octo has invested millions of independent research and development dollars into building oLabs, the industry’s most capable center for innovation. We’ve also perfected a collaborative approach to working with our customers supported by an extraordinary facility full of exceptionally talented and passionate emerging technology professionals. Our team isn’t just technical. They have relevant real-world experience in our core domains also. They are former special operators, data scientists pulled from some of the largest companies around the world, DevOps engineers, and AI/ML engineers who understand the scenarios in which our solutions will be deployed.”
oLabs products and solutions are used and are in testing by customers including the U.S. Army, Marine Corps Special Operations Command, the U.S. Navy, and others. Customers who could not attend the grand opening are invited to tour the space. Learn more at olabs.octo.us.
Octo, Platinum Sponsor of national BDPA’s Greater Washington, D.C. Chapter, is a technology firm dedicated to solving the Federal Government’s most complex challenges, enabling agencies to jump the technology curve. We don’t just modernize. We create lasting change through best practices that help agencies implement and integrate at-scale next-generation technology and innovation. With a mission and service first mentality, we provide Agile, DevSecOps, Artificial Intelligence, Cybersecurity, Blockchain, Cloud, Open Source, and Data Science solutions, collaborating to solve customers’ pressing problems. Headquartered in Reston, Virginia, Octo delivers proven technology vital to the intelligence community and health care, defense, national security, and civilian agencies that directly impact our nation.
NASHVILLE, TN—Tennessee’s General Assembly reconvened January 11, 2022 and on April 14, 2022 the Tennessee Senate unanimously passedSenate Bill 2406 (SB 2406) requiring their Department of Education (DOE) to adopt standards for computer science education by the 2023-2024 school year. Under the new bill, by the 2024-2025 school year all high school students in Tennessee would be required to take a full year of computer science education in order to graduate and middle schoolers would have to take at least one computer science course.
SB 2406 and its companion bill in the Tennessee House of Representatives, HB 2153, stipulates Tennessee [DOE] will provide in-person and online computer science courses for public school students at no charge by the start of the 2023-24 school year. To this end, DOE would also provide a computer science education professional development program at no cost to educators. Additionally, SB 2406/HB 2153 creates new computer science requirements and stronger academic standards for K-12 students with a requirement Tennessee schools implement these standards beginning in the 2024-25 school year when enacted.
Nebraska Advances High School Computer Science and Technology Bill
Nebraska lawmakers also approved a bill last month to ensure students receive computer science and technology education prior to high school graduation. Introduced by Senator Terrell McKinney of Omaha, LB 1112 would require every public school district in Nebraska to include computer science and technology education within legacy instructional programs of its elementary and middle schools beginning in school year 2024-25.
Nebraska’s students would be required to complete at least one five-credit high school course in computer science and technology prior to graduation. These courses can be provided across traditional in-person classroom settings or blended learning environments.
Upskilling JROTC with STEM Education and Cybersecurity Training for Workforce Pipelines
The National Defense Authorization Act (NDAA) of 2022, Public Law 117-81, authorized $187.6 million and modifies a grant program supporting science, technology, engineering, and math (STEM) education in JROTC to include quantum information sciences. NDAA 2022 also requires the Secretary of Defense (SECDEF) to submit to the Committees on Armed Services of the Senate (SASC) and the House of Representatives (HASC) a briefing on the status of the Junior Reserve Officers’ Training Corps (JROTC) programs of each Armed Force. SECDEF’s briefing must include the following:
(1) an assessment of the current usage of the program, including the number of individuals enrolled in the program, the demographic information of individuals enrolled in the program, and the number of units established under the program
(2) a description of the efforts of the Armed Forces to meet current enrollment targets for the program
(3) If applicable, an explanation of the reasons such enrollment targets have not been met (4) a description of any obstacles preventing the Armed Forces from meeting such enrollment targets
(5) a comparison of the potential benefits and drawbacks of expanding the program; and
(6) a description of program-wide diversity and inclusion recruitment and retention efforts
Tech Industry Certifications Before High School Graduation
In Virginia, the commonwealth’s Board of Education has approved many exams for the purpose of awarding verified credit, specifically designated as “Student-Selected Verified Credit.” In Fairfax County, just outside of our Nation’s Capital, many Career and Technical Education (CTE) courses prepare students for industry certification opportunities. Students who desire this professional credential must pass an industry-developed, industry evaluated exam at the end of the CTE course. Earning an industry credential demonstrates professional skill levels students and JROTC cadets have achieved while providing industry-recognized proof that students are prepared for career-related responsibilities or post-secondary education or training.
Fairfax County Public Schools (FCPS) provides a broad range of STEAM (Science, Technology, Engineering, Arts and Math) opportunities and academic opportunities that support pathways to STEAM jobs and careers. In Fairfax County, and across the National Capital Region, the greatest job growth continues to come largely from STEAM-related professions.
Sources: Tennessee and Nebraska General Assemblies; FCPS; Code Crews; BDPA Memphis; and BDPA-DC. Cover photo credit: Charlie Perkins, National BDPA. BDPA Southern Minnesota Coding Team shown during National BDPA’s annual High School Computer Competition (HSCC).
By Norman Mays, Kenneth Wilson, and Sharrarne Morton, BDPA
National BDPA photo by Charlie Perkins
LARGO, MD (BDPA) – Earl A. Pace, Jr., a computer programmer trainee at the Pennsylvania Railroad who went on to become an entrepreneur, an iconic figure of civil rights in the tech industry, and a staunch proponent of technology inclusion initiatives, died February 19, 2022, after enduring a long illness his family said in a statement. He was 79.
“All of us will miss his caring, his love and his sound wisdom as co-founder of Black Data Processing Associates (BDPA). The date and details of a memorial service will be announced in the near future. Please keep us in your hearts and prayers.”
A distinguished alum of The Pennsylvania State University (Penn State), Mr. Pace has been in the Information Technology (IT) industry since 1965. He left the Pennsylvania Railroad in 1967. Over the next decade he rose through the ranks of programmer, programmer analyst, programming manager, and on to Vice President of a financial telecommunications company in Philadelphia, PA. He became a business owner in 1976 when he incorporated Pace Data Systems, a full service information technology firm providing services and support through its Philadelphia, PA and Washington, D.C. offices primarily to banks and savings banks.
In 1975, Mr. Pace co-founded BDPA in Philadelphia and operated as its president for two years. In 1978 he coordinated the formation of BDPA into a national organization and functioned as its first National President until 1980. National BDPA has grown into one of the largest professional organizations representing minorities across the IT industry. In 1992, the BDPA Education and Technology Foundation (BETF or BDPA Foundation) chaired by Mr. Pace, was founded to support the education and technical programs of BDPA. In 2011, Mr. Pace was the first IT Innovator honored during CompTIA’s IT Hall of Fame induction ceremony.
Within BDPA and on a broader industrial scale, Mr. Pace was a vocal advocate for business ownership. His primary message since starting BDPA has always been minorities should strive to rise above just ‘getting a job’ while pursuing ownership, operating their own businesses, and landing a position on a Corporate Board of Directors.
BDPA, formerly known as Black Data Processing Associates, is an international organization with a diverse membership of professionals and students at all levels in the fields of information technology, computer science, data science, and related science, technology, engineering, and mathematics (STEM) fields. Founded in Philadelphia, PA in 1975, BDPA Members and BDPA Student Members remain actively engaged in serving their respective communities through technology inclusion programs and STEM outreach events while charting the futures of IT and digital inclusivity with Industry.
This book was written to enrich lives. It is a story about helping people grow, build, and achieve greatness. The story of the Black Data Processing Associates (BDPA) – a non-profit organization of African-American computer professionals growing, building, and achieving success together – is one of developing diverse talent and improving their career options in the Information Technology industry. BDPA was born in 1975 because its founders believed African Americans in particular were marginalized in the burgeoning field of data processing, known today as information technology (IT), STEM, and cyber.
WASHINGTON — Raymond Bell, Jr. has been elected to fill the vacancy of Vice President Business Management and President Elect for BDPA of Greater Washington, D.C. (BDPA-DC). Bell will assume President of BDPA-DC and Chair the Chapter’s Executive Committee on January 1, 2022.
He will succeed outgoing President and Chair, Perry Carter,
who supports Federal and DOD/IC portfolios for National BDPA. Carter will expand his role in direct support of the Association’s Golden Anniversary Events in 2025, and National BDPA Local Chapter engagements in CONUS with JROTC Units, HBCU/MIs, and CBC (Congressional Black Caucus) Tech 2025 FED/SLED (state and local government and education) initiatives.
Bell is the founder of R. Emmanuel Bell Consulting, a training and facilitation company. Mr. Bell is a social entrepreneur, keynote speaker and facilitator. He is devoted to teaching and coaching young adults how to become I.T. professionals. Through his workshops, courses and coaching programs Bell shows young adults how to get out of unemployment lines and onto rewarding career paths.
Bell’s passion is to empower young people to take ownership and control of their own destiny. In 2009 Bell founded The H.O.P.E. Project, also known as the “Harvard of the Hood”, an I.T. career training program. The H.O.P.E. Project has been called one of the best I.T. career training programs in the country by the President of the Help Desk Institute (HDI). Graduates earn an average annual salary of $62,500, working on major government contracts with prime contractors such as Lockheed Martin, World Bank, and CACI to name a few. To date, nearly forty H.O.P.E. Project graduates have accepted annual salaries at and north of $100,000.
Raymond Bell, Jr. is considered one of the leading experts in I.T. career training and workforce development in the United States. Mr. Bell has received numerous awards for his work including the a HDI Top 25 Thought Leader, BDPA-DC Member of the Year, National Black Caucus of State Legislators, and Nation Builder Award Recipient, for his outstanding work developing world class I.T. professionals.
Bell launched hopeprojectonline in 2021 to help over 1,000 people launch new careers in Information Technology. Bell has been seen on and/or featured in Ebony, ABC, CBS, WHUR, NewOne Now, Bloomberg News, Washington Post, National Public Radio, National Journal, BET and many other media outlets. Bell will lead his new board alongside Sedley Randolph, who transitioned to the Chapter’s new Chief of Staff role. Randolph is a 2019 BDPA-DC President’s Community Technology Award recipient.
With BDPA-DC Chapter’s latest rounds of new impact funding from Microsoft and OCTO, Bell is recruiting more Veterans, professionals, students, and interns from the National Capital Region (DMV) to join and actively participate in new committees. He wants to offer more technical coaching, mentorship, training, and certification programs to meet and exceed emerging cybersecurity and “Smart City” requirements. Adjacent to BDPA-DC, National BDPA also seeks immediate growth and new members in Annapolis, MD; Baltimore, MD; Northern Virginia; Richmond, VA; and new BDPA Chapters collocated with regional HBCUs and MSIs.
Nominations are now open to current or new BDPA-DC Members for the election of new officers and committee chairs for BDPA-DC’s FY22/FY23 board. New BDPA-DC Members may apply for and join as full or student memberships through the Association’s portal at BDPA.org. Current BDPA-DC Members may renew or update membership profiles for current NBDPA career opporiutntiies, industry news, and local events.
BDPA, formerly known as Black Data Processing Associates, was founded in Philadelphia, PA in 1975. Today, BDPA is an international organization with a remarkably diverse membership of professionals and students in the fields of information and communications technology (ICT), computer science, data science, and related S.T.E.M. fields. Local BDPA Chapters and BDPA Members are actively engaged in serving their respective communities through outreach engagements while charting the future of ICT industries.
___________________________________________________________ Association U.S., Canada, and Local Reference Links
By Master Sgt. Chance Babin, Air Force Recruiting Service Public Affairs
JOINT BASE SAN ANTONIO-RANDOLPH, Texas (AFNS) — Air Force Chief of Staff General CQ Brown, Jr. delivers a powerful message about air power and diversity in a new Air Force commercial titled “Helmet.”
The dynamic 30-second spot aired for the first time on national TV during the NBA Finals pregame.
“I was a captain when I was asked to do an interview about diversity, and I shared this idea,” Brown said. “I want our adversaries to know that, no matter our respective backgrounds, our Airmen are unstoppable.”
For Air Force Recruiting Service’s top recruiter, the commercial is a slam dunk.
“The message is clear,” said Maj. Gen. Edward Thomas, AFRS commander. “As Airmen, we’re committed to ensuring we have the most capable and lethal air power in the world, and we want America’s best – the best from all of America – to come join us.”
Thomas emphasized that the Air Force is a warfighting organization, and the nation expects nothing less than the highest standards and a selection process that brings in the best Americans to become Airmen.
“When Gen. Brown became the CSAF, he clearly stated that the Air Force was going to focus on what we do best – air power,” said Barry Dickey, AFRS director of strategic marketing. “We wanted to make a commercial that reinforced that priority, but also inspired Americans from all walks of life to serve in the Air Force.
“The power of this spot is in the underlying message and delivery. When I watch the commercial, I’m left with the understanding that the Air Force doesn’t care what you look like or where you come from,” Dickey said. “If you can do the job, we’ve got an opportunity for you. At the same time, I also get the message that the Air Force is about winning with air power, period. All of this is delivered by the leader of the Air Force in 30 seconds.”
AFRS and its advertising agency, GSD&M, originally planned to film two commercials with Brown at Edwards Air Force Base, California, with a focus on both diversity and air power.
The “Helmet” commercial was not in the original plans, but materialized as the day’s shooting progressed.
“While we were recording the voice-over for the commercials, Gen. Brown told a few stories and basically said what you hear in the commercial,” Dickey said. “When he did, I think everyone in the room immediately had the same thought – ‘we’ve got to record that!’ The creatives from GSD&M quickly turned his words into a script while we were filming and General Brown graciously agreed to perform on-camera.”
The commercial also fits squarely into AFRS Detachment 1’s efforts to reach into traditionally underserved communities to let people know about the opportunities to fly in the Air Force through programs designed to meet CSAF’s Rated Diversity Improvement initiative goals. For example, the Aim High Flight Academy gives disadvantaged youth a chance to learn to fly while being mentored by Air Force officers.
“We have a very healthy level of diversity in our enlisted ranks, but our officer and flying specialties look less like America,” Thomas said. “Air Force recruiting efforts have ramped up to better attract a cross-section of highly-qualified Americans into our ranks and specifically to consider flying opportunities.”
— Source and photos: United States Air Force (USAF)
CINCINNATI—The Procter & Gamble Company (NYSE:PG) today announced the creation of an expansive content creation, talent development and partnership platform that enables and advocates for increased inclusion of Black creators across the advertising, film and television industries. Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators in a way that improves their trajectory for long-term success.
The anthem film “Widen The Screen” premiered during the 2021 NAACP Image Awards on Saturday, March 27 with a call to action to portray a more holistic view of Black life – one that is layered, beautiful and dynamic – not one that simply reinforces commonly told stereotypes. The film, created and produced by a team of largely Black creators in collaboration with Grey, and narrated by Academy Award-winning actor Mahershala Ali, ends with the line “Let’s widen the screen to widen our view” and challenges the expectations viewers have about the characters and stories often played by Black actors – fueled by a limited view of Black Life on screen.
The film and additional content at www.pg.com/widenthescreen helps people learn about how disparities in representation behind the camera lead to misrepresentation of people and communities that fuel bias in real life.
“While we’ve made equality a top priority within P&G and worked with other companies to do the same, we recognize that is just not enough. We have to address the systemic inequalities that exist in our industry, and that’s why ‘Widen The Screen’ is a critically important initiative, not just for P&G, but for the industry,” said Marc Pritchard, Chief Brand Officer, Procter & Gamble. “In stepping up and leveling the playing field for Black creators, we will enable change that will benefit all under-represented groups and result in higher quality, more relevant film, television and advertising content that deepens our appreciation of the richness of our society.”
“It is my hope, through this campaign, to encourage image makers to reveal the fullness of who we are as Black people. We don’t have to be ‘exceptional’ to be respected and valued. Our humanity isn’t dependent upon us being doctors, lawyers, engineers, or famous,” said Kevin Wilson, Jr., Director, Widen the Screen. “Yes, we are those things, but we also take up many spaces in this world and the love we share should be depicted as well. We are more than the brutality we often see in our depictions in television and film. We are the joy we experience with loved ones and the passion we have for one another.”
Widen The Screen is a significant expansion of prior P&G efforts aimed at increasing inclusion and representation of people of color in the advertising industry. Building on this success, Widen the Screen will provide even greater access and opportunity to break into an industry notorious for being difficult to enter, with an immediate focus on Black creators, and runway for future expansion.
Queen Collective, P&G’s signature multicultural talent development initiative returns for its third year in 2021. A partnership with Queen Latifah, Flavor Unit Entertainment and Tribeca Studios, this effort accelerates gender and racial equality behind the camera by opening doors to the next generation of up-and-coming Black women directors through mentorship, production support, and distribution opportunities. Two films were produced in each 2019 and 2020, and P&G is doubling production in 2021, greenlighting four documentary-style productions for women filmmakers.
This summer, P&G is increasing creative output for Black creatives and filmmakers in partnership with UNINTERRUPTED and SATURDAY MORNING, Black-owned creative and production partners, to help the world see their passion, potential and power – and to tell previously untold stories. P&G and UNINTERRUPTED, an athlete empowerment brand within The SpringHill Company built by LeBron James and Maverick Carter with the mission of empowering greatness in every individual, are collaborating on a project that will take viewers on a journey of a father and his son using the power of imagination to explore a range of opportunities beyond athletics. The film and associated community programs are intended to show young Black men that they can follow and achieve their dreams outside of sports, which aligns with UNINTERRUPTED’s “More Than An Athlete” mantra. P&G’s partner for “The Look,” SATURDAY MORNING is a creative agency that brings awareness to and shifts perceptions on racial bias and injustice. With SATURDAY MORNING, Tribeca and dozens of black creatives, P&G is creating scripted stories told in 8 minutes and 46 seconds to tell life-affirming stories of joy, love, and resilience.
P&G also announced support for efforts to increase the number of Black creators entering the industry through programs like the Marcus Graham Project and the One Club for Creativity’s One School Initiative; continued support of critical talent development initiatives like ADCOLOR; and increasing investment in a broad range of Black Owned and Operated companies and media platforms. Widen The Screen also includes important collaborations with a variety of majority-owned advertising agencies and partners, as they too strengthen their efforts to ensure increased representation and inclusion.
“True inclusion leads to greater creativity and innovation, provides access to opportunity, and leads to equity in income and wealth creation. Our hope is that we will create a ripple effect and the rest of the industry will follow suit,” Pritchard added.
Source and photo: Procter & Gamble/Business Wire
A D V E R T I S E M E N T
CyberEarth ‘21• A BDPA Virtual Earth Day Tech Summit • April 22-24, 2021
ARLINGTON, VA—The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.
CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.
“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”
CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.
“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”
Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.
Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.
Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
Hisense: Announced the 2021 TriChroma Laser TV line.
Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.
CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.
Over twenty leading technology companies and BDPA mission-partners including Microsoft, Amazon Web Services (AWS), DocuSign, BAE Systems, Hewlett-Packard Enterprise (HPE) and more will be in attendance and hiring for over 5,000 combined positions. Tech professionals of all experience levels and from all locations are welcome to attend. Although BDPA Members or candidates with active security clearances are in very high demand, an active security clearance is not required to register nor attend this event. All are welcomed, register today.